It seems everyone here is against it so far... I've already ordered my 2012 with the Entune. I'll be honest with you, it is steep. But I do like not having to do any extra work with it. Don't get me wrong, I'm gonna eventually mod the hell out of this thing, but I've tried doing some stereo stuff before and it didn't work out well for me. I'd rather have it done from the factory.
The other thing is, yea, my phone can do all of that stuff, and yes the Entune is simply an extension of my phone. I don't doubt the ability of my phone, but my nav went out on my highlander a couple months ago so I had to use my phone to navigate and IT SUCKED! I just wanted to throw it out the window. I think it's one of those things that if you have it, it is awesome, but if you don't you won't notice the difference.. like automatic windows. When I had roll up windows, I would not have paid extra for automatic windows. Then I got a vehicle with auto windows and I will never go back!