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Why There Will Never Be A Diesel Tacoma

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Old 04-19-2013, 02:17 PM   #1
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Why There Will Never Be A Diesel Tacoma

The thread title is the bad news.

The good news is there will probably be a hybrid Tacoma some day. Maybe even sooner than you'd think. And don't worry, it won't be a bad thing.

A recent interview with Karl Schlicht, chief of sales and marketing at Toyota, explains why:

Quote:
Toyota, the biggest car company in the world, has announced it has sold five million hybrids. Journalistic tradition dictates that we now help you relate to that number by putting it in context. But we don't know how whether they would reach to the moon if placed end-to-end, or how many times they would fill Wembley Stadium. Whatever, it's good business for Toyota. What does it mean for us?

We asked Karl Schlicht, Toyota and Lexus chief of sales and marketing and product in Europe. He says it's snowballing. Schlicht points out that of that five million in 15 years, 1.2 million were in 2012 alone. That's double the total for any other year.


The Auris and Yaris hybrids are doing massive business, but Toyota is also starting to build more interesting hybrids too. The new Lexus IS300h above, f'rinstance. A car, he says, is influenced by the spirit of the GT86. He cites the rear-drive, and its sporty driving position.

He's also adamant that hybrid does matter in Europe, a market otherwise dominated by diesel. One in six Toyotas sold in Europe in 2012 were hybrids, and this year he expects the proportion to be to be one in five. Two out of every five Yarises are hybrids, and nearly half the Aurises. 'We're at a tipping point in Europe,' he claims, 'And it isn't just because of the Prius.'

The first Prius was a bit of a moonshot when launched 15 years ago. I can't remember many of us thinking it would really catch on. But now it's really affected Toyota's business. The general public think of Toyota, formerly a stick-in-the-mud 'appliance' brand, as a green innovator. 'Hybrids are good for conquest sales for us.'

But in Europe, Lexus has been badly hampered by having no diesels (the old IS220d won't be replaced). Because people in Europe don't want big petrols in their non-sporty executive cars, basically Lexus buyers have just one powertrain choice: the hybrid.

We ask Schlicht why there's only one powertrain in the CT200h, while the Audi A3 and BMW 1-series offer loads of choices, petrol and diesel. 'Basically we don't do diesels well enough to do them better than our hybrids,' he says, bluntly. Japan and especially America – where diesel doesn't really matter – have been the focus. 'We don't have the scale in Europe. We have invested in the US, where we got the return.'
That's changing now. There won't be new Lexus diesels, but there will be more hybrid choices, with luck ore interesting. 'From now on we'll start investing in powerplants for Europe.'
So the hybrid, at least in the medium term, is here to stay. We don't have an official reaction from Clarkson yet, but for you TopGear.commers, is this good news?
Source

As Toyota continues to push diesel out of countries where it has historically been popular, the chances for Toyota to bring diesel to countries that haven't seen diesel options before also drops. Toyota has committed to gas hybrids as the stepping stone between now and an all-electric future.

Sorry chaps.
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Old 04-19-2013, 02:18 PM   #2
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im fine with no diesel.. unlike many on here I hate them.. and I love the 4.0... its a great motor.
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Old 04-19-2013, 02:22 PM   #4
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Quote:
Originally Posted by OZ-T View Post
Damn

I was hoping for a diesel / electric hybrid
It's always a possibility, but that's an expensive combination for consumer's pocketbooks to cope with. Considering how close we're getting to moving right to all electric, I'm not sure automakers are going to "bother" investing in something like that. It's easier, and cheaper for consumers, to continue to develop gas hybrids.
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Old 04-19-2013, 02:22 PM   #5
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Quote:
Originally Posted by OZ-T View Post
Damn

I was hoping for a diesel / electric hybrid
like a train? diesel generator powering electric motors? I like that
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Old 04-19-2013, 02:30 PM   #6
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Quote:
Originally Posted by nut View Post
like a train? diesel generator powering electric motors? I like that
Audi diesel / electric hybrid

http://youtu.be/mCYwjEhTiJo
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Old 04-19-2013, 02:31 PM   #7
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Fortunately, there are other car manufacturers that will make diesels
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Old 04-19-2013, 02:40 PM   #9
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doesn't mean there won't be any diesels. I have it directly from an ex-VP at Toyota that he expects diesels eventually due to the fuel standards they have to achieve. he did say that there wasn't any current plans for them though, just that he personally expects them eventually.
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Old 04-19-2013, 02:42 PM   #10
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Quote:
Originally Posted by OZ-T View Post
Damn

I was hoping for a diesel / electric hybrid
I had read that Honda was developing one, and that it made more sense than a gas/hybrid. Personally I think turbine hybrids make the most sense as turbines are far more efficient and can burn a much wider variety of fuel.
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Old 04-19-2013, 05:27 PM   #11
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Watch for one in a VW before too long.
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Old 04-19-2013, 05:28 PM   #12
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Quote:
Originally Posted by maineah View Post
Watch for one in a VW before too long.
Amorak diesel / electric hybrid
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