It was painful when I sold all my medium format film stuff. Then I gave my old Leica rangefinder to my sister (who is an amazing photographer and still shoots a ton of film) and that was the last film camera I had kicking around.
Because of guys like Denis Reggie, the photojournalistic style wedding photos became really popular here, and everybody wanted their wedding shot on 35mm. The prices of used medium format plummeted back then. Once digital backs for medium format became available and relatively affordable, the prices shot back up again