Originally Posted by raskal311
The sticker price doesn’t' mean crap!!!! Especially in this economy. Even two years ago I got an 2007 DC SR5 with Tow package, Upgrated wheels, Tint, and LSC for $24,000 OTD. With the free suspension fix/upgrade I basically got a Sport DC Taco with tow package.
There were higher rebates for the truck back then which in the dealer's mind doesn't cancel out the bad economy.. although it should and then some..
When I was truck shopping one salesman told me with a straight face that he was still selling as many vehicles as he was 4 years ago. I find that hard to believe when Toyota's stock is the lowest it's been in 5 years.
After some research and shopping I found that because of the lower rebates, increased popularity of the truck, additional safety features and standard options, yes the truck has increased in price. If you're good you can get it for what you would have gotten it for 2 or 3 years ago, but to do that you're gonna have to find a dealership that is hurting, I know they are all hurting, but you're gonna have to find one who is willing to close the deal and hardly make any money off it.