they want my truck back.

jrzyshore · Apr 1, 2012

I get them all the time, trash.

SodakTaco · Apr 1, 2012

I get these all the time for a guy who used to live in the house I bought, he had a Taco as well. Now I suppose I'm going to get double the amount. Shredder food.

novataco · Apr 1, 2012

That's what they are in business for. They would go out of business if they didn't reach out to people and try to make new sales. For some people, a trade in for a new Tacoma would be a great option, given the high resale value, if you negotiated a good deal.

My dealer's letter quoted $17,000 for my '06 TRD sport access cab. Not a terrible offer, but I would imagine I could get $18,000 or more, given the excellent condition. Not a bad idea to keep the letters filed away in the event your vehicle is totaled and you are dealing with an insurance company payout. If they try and low ball you, you can reference the letters, along with the blue book values.

t4daddy · Apr 1, 2012

jdmdcfan said: ↑

Has anyone tried taking in their tacoma and say they do NOT want another vehicle to replace it? Because if they really wanted your car it wouldn't matter if you're gonna do a trade in or sell it back to the dealer.
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The dealership my wife works at, will offer the exact some money for a used vehicle, trade in or not.

jandrews · Apr 1, 2012

http://www.thetruthaboutcars.com/20...t-purchasing-a-reliable-pre-owned-dodge-neon/

It was actually a “Dear John” letter! No surprise, since that’s my proper name, and that’s how I registered my SRT-4 six and a half long years ago.

Dear John,
My name is (blah blah), manager of (blah blah) Chrysler Jeep Dodge and I am contacting you today to inform you of a special offer available designed just for you. Over the last couple of weeks we have had several customers inquire about purchasing a reliable pre-owned Dodge Neon…

It is not an exaggeration to say that I laughed for a full thirty seconds.

Most TTAC readers have received “personalized” letters like this, but where do they come from, and does anybody believe in them? The answer to the first question is a “dealership service company”. If new and used car dealerships are the sharks of the auto sales business, the “service companies” are the remoras which cling to their backs. Some of them fix cigarette burns, others repair curbed wheels, and still others conduct marketing campaigns.

As you have no doubt surmised, these service companies create bulk-mail campaigns, using publicly-available registration records, and sell them to dealers. What’s the cost? Between fifty cents and a dollar per mark, I mean, potential customer. Given that a local radio spot can cost ten grand for a week, and a quarter-page ad in the “Wheels” section can run as much as half that, reaching out to a “targeted group” of potential customers can seem like a bargain. If just one in a hundred of them comes in, it was money well spent.

Not that these campaigns are anything like one-in-a-hundred successful. Over the course of a few years working at various dealers who used direct-mail service companies, I saw one “up” who came in with a letter in hand. He was tragically upside-down in a leased 7-Series Bimmer and he left feeling actively misled by the letter, which more or less led him to believe that, upon arrival at our facility, he would be physically ripped out of the BMW’s cracked-leather seat by a mob of well-heeled people just dying to pay more than top dollar for a car nobody else would touch.
It’s easy to summarize the problems with these direct-mail come-ons: they are usually outdated, (I sold that SRT-4 in early 2006, after a thief trashed the interior and an utterly reprehensible State-Farm-approved bodyshop put 550 miles on the car, burned a quart of oil out of it, swirled the finish, and drove it so hard two vacuum lines came off the turbo piping) they make promises the dealerships can’t keep, and they serve as yet another brick in the wall keeping most customers from understanding the best way to purchase an automobile.

Worst of all, they are actively lazy. Most dealerships have complete customer records which would allow them to reach out to their previous customers themselves and enjoy a much higher success rate. It’s even possible for individual salespeople to employ such an approach, using their own “book” of customers acquired over the years. In fact, I know a fellow who did just that in 1994. He printed and mailed a letter to over six hundred customers at his own expense. Unfortunately, he happened to leave WordPerfect open at his desktop on a day when I was feeling particularly bored… but that, as always, is another story.
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sinaptic · Apr 1, 2012

My wife gets these all the time for her FJ.

It's a win/win scenario for them. If you bite, they increase their used inventory (the used market in this area is very hot) and potentially sell a new vehicle off the lot.

Yeah, we just shred 'em.

Enzo · Apr 1, 2012

WilsonTheDog said: ↑

Next thread, premium vs regular.
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Nope, 10 bucks says next will be what should I buy next, where is the best place to buy everything cheap even though I have a computer and can look it up myself but I'm to retarded to search.

t4daddy · Apr 1, 2012

Enzo said: ↑

Nope, 10 bucks says next will be what should I buy next, where is the best place to buy everything cheap even though I have a computer and can look it up myself but I'm to retarded to search.
Click to expand...

Which ugly ass black wheel should I buy, poll.

Hans Moleman · Apr 1, 2012

lol @ gullible people believing those letters

dYL0n · Apr 1, 2012

Lol wut

Night · Apr 1, 2012

People are getting mad on this forum . OP its a conspiracy.

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