One question. if fishing on a river or creek, or even a lake on a windy night, what keeps the line movement in the current/waves from setting off the lights and alert?
Sorry for the late reply.
The rod works by computer controlled accelerometer technology. This is the same technology they use to land planes and for guided missiles.This link explains more in detail. http://en.wikipedia.org/wiki/Inertial_navigation_system
The way it works is if you pick high sensitivity it will alert with the slightest nibble but you can still walk while holding your rod and it will not go off. If you are fishing in wind or drifting you can put it in med or low. There is no other computer controlled device for a fishing rod that can accurately detect an actual bite while your rod continues to blow in the wind.This is the worlds only computerized rod with real sensitivity adjustments and digital readout. It can not be compared to mechanical devices as mentioned above that uses a lever and is basically an on off switch.
It also has a tilt mode that reads coordinate adjustments and alarms after the rod moves past a certain angle change then resets.
my goal is to keep the cost and quality of the rods close to the same type size action, major branded quality rods price but with our added technology.