Edmunds says $19,599 for the true market value. TrueCar
says the average paid $19,938 but anything under $20,101 is a good price.
My email this morning said:
"I am ready to purchase the vehicle as early as this weekend (probably sooner) but unfortunately, not for the price being listed for. Especially the fact that I'm a returning customer. Is there any possible way to meet me at $19700.00?"
Hope your morning is going well.
We gave you our best pricing possible, because you were a returning customer and we want to earn your business. Unfortunately, at this time we cannot meet your current objective.
If your situation changes feel free to let us know"
I responded with:
"There's no absolute way you can even drop a few hundred?"
They haven't responded yet... But I'm going to hold my ground at $19700.... If it fails I'll throw my last offer of $19800 and say I'll shop at the local dealer near my house instead....