I recently picked up my first truck, the 2013 Super White Double Cab TRD Sport Tacoma thanks to this site. I agonized over whether to get a Tacoma or Frontier. Ultimately Toyota's reputation won out. While I could get a lot more bells and whistles on a Frontier, Toyota's resale value & reliability were just too much to pass up.
I was thisclose to getting Magnetic Grey Metallic Long Bed but I woke up Monday morning and decided I wanted another white vehicle. I've never looked back.
Based on all your recommendations I already ordered an Extang SolidFold Tonneau cover, roof rack, stubbie antenna, and LED lights for most of the interior. Future mods will be a new head unit (the stock is horrible) and remote start. I'd also like to try the truck bed lighting and heated side mirrors at some point. I don't really offroad so I'm won't really need a lift or new tires so keeping most of it stock works just fine for me.
Anyway thanks everyone for the help in choosing this truck and I look forward to performing a lot of the mods that people have come up with!