i can understand why when you find a brand you like, you have a pride in it that you want everyone to see.
there's a reason why you buy that product, automobiles especially.
for me it was an asthetic choice for my toyota. the chrome factory branding in off-center places didn't jive with the black and white clean look i wanted. i'm a chrome hater anyway, and definately not a label slave.
as it is my truck to fuck with, that's my right and choice.
i figure anyone else in the taco family can look at my truck and know it's a taco without the plastic chrome labels.
the pride is still there. my emblem is on front but black to suit the grill and be stealthy.
i totally agree with debaging any dealer decals. i make it a point to ask them to do it before i pick up the vehicle, unless they want to subtract from my monthly payments the fee that i charge for renting their adspace on my truck. that's bullshit.
i refuse to pay any money and be a driving ad for them, or pay for their balloons, strobelights and inflatable parking lot gorillas.
badging is a choice of the owner. it doesn't matter if you don't like it. our trucks are our own toys to mod out.
personally i don't wear clothes that rely on printing the brand across them as a substitute for style (seanjohn, tommy, etc etc), and i don't think my toyota needs to say anything on it to kick ass.
on your next drive through town, look at the cars all around you and look at all of the chrome plastic words on all of them and ask yourself if you are one of them, or if you a little different.
that's my story anyway.