Originally Posted by ColtsTRD
Ah, your one if THOSE guys...
Yup... change it because it hasn't been changed in a long time.
Osco corp found out how well that worked when they changed the name of their drug stores from Sav-On to Osco in California. They tanked. Damned near went out of business.
Sav-On came back and their customers came back.
"Brand recognition" is a very good reason NOT to change things very often.
There's a reason the old oval Toyota logo is still used on the exterior of the trucks. Automakers don't make badge changes often... and when they do, they are generally very subtle, where looking at a badge from 2013 and 1953, you can see a huge difference, but not so much between 2013 and 1993.
Toyota going to the oval badge was pretty bold for it's time.