i bought mine on sheer reputation and the rugged good looks
i had been driving a ranger and had ZERO intentions of purchasing another...i test drove a colorado...but didnt really care for the "look"...i also test drove the newer frontiers...however i couldnt get what i wanted for the price i wanted...
all the while i was continuously test driving tacomas in various packages/ages
i figured out that i preferred the 1st gen and so i settled on finding a good xcab 4x4 01-04 with less than 100K for under $20K
it took me damn near 6 months...and this one squeeked thru on price ($19,900) but with 29K and being 3 years old...and having everything i wanted...put the down payment on it the day it showed up to the carmax columbia lot...had 3 people try to purchase it between then and when i picked it up the next day