Originally Posted by bagster
I just got back the dealer and have decided on a new tacoma. I have never owned a Toyota before, so I can't claim official membership in the board yet.
The vehicle I'm interested in has a sticker price of 26,500. My question is, how much should I offer? It's an access cab, V6 Prerunner 2wd w/automatic trans.
These two websites need to be your bibles. READ THEM BOTH:
The fighting chance packet is excellent and a bargain for the price. There is no better power than going into a dealership and being able to tell the dealer the actual invoice price for every accessory and option, factory holdback, etc...once you let them know that YOU
know what it cost them to put the car on their lot and how much profit their offer to you is getting them, you can pretty much define the terms of the deal...they'll either meet it or you can walk away. SOME dealer will meet your terms, as long as they're reasonable (fair profit).
I used this method to get my Taco, stickered 38,700 out the door, down to 34,500 out the door. The dealer made roughly 7% profit on this deal, and I saved about 12% off sticker. I consider anything between 3 and 10% fair, depending on how generous you are willing to be and what you feel they deserve. The dealership I bought from gave me great service with no fuckaround tricks, so I didn't try to haggle lower than their offer.
Just remember three things above all else:
1) DO YOUR HOMEWORK.
2) NEVER make an offer to them...make them make offers to you.
3) YOU ARE IN CONTROL. It's much easier to find someone to sell you a vehicle than someone who wants to buy one...especially in today's economy.