"Fantastic incentives"?

http://www.trucktrend.com/news/1508-july-2015-pickup-sales-tacoma-maintains-midsize-lead/

According to the article, Toyota is fending off the twins with fantastic incentives. No data provided.

That doesn't seem to jive with anecdotal evidence on this site. Any recent shoppers getting killer deals? I got mine in Feb of this year and it was a fair deal for a truck I really liked, but not crazy. Edmunds TMV pretty much, with some moderate haggling.

(The killer deal I was kinda hoping for on a '14 F150 didn't materialize either. $4-5 below sticker, not the $10-12 you hear about on the Internet...)

 

Nothing budget about buying any type of truck these days, including the Tacoma.

Incentives and Tacoma in the same sentence--- said by no one.

 

If you paid close to truecar/edmunds, you did fine.

No such thing as a killer deal on a Tacoma. A new member will popup every now and then and have the stars align and get a killer deal, but for the most part, we all pretty much pay the same, give or take.

 

I was pricing Tundras on the Toyota website and accidently clicked on the incentive tab. I saw a $1000 but did not read it. There was also a $750 college grad incentive. So it looks like they are.

 

the only way I was able to get a really good deal was the night before thanksgiving 2014 i purchased the last 2014 on the lot. saved quite a bit by doing that.