2017 Tacoma TRD Pro prices...WTF!?!

You can price out a 3/4 dodge, cummins, 6 speed for 45k. I was heavily considering it.

 

You can still get them for a good price. Most folks load them up with options. Sale price for mine was $29,900. DCSB 4x4 SR5

 

How is that so expensive? Our TRD Sport DBLCAB 4x4 MSRP was $36k and that wasn't near fully loaded.

 

I have put too much money into my 2016 Offroad, no way I get rid of it that soon. I just want the damn grille and call it good for 5yrs

 

A 2017 raptor base MSRP is suggested between 50-53k. Save the 10k and get the Tacoma. It'll hold resale much longer.

 

I think the bottom line is, no trucks are cheap any more. If you want the fun, practicality and image, you have to pay. Trucks are hot items, I guess. In 2004, I bought a new, V8, RWD F-150 with upgraded rims and tires and stereo, with an added plastic bed liner, for $19.5K. Adjusted for inflation, that would now be $24,882.17. If I was looking to get that these days, I'd be in the neighborhood of $35K MSRP.

 

Buy a raptor? Ok go for it. Look at the resale of a raptor vs the resale of a tacoma. Or any vehicle for that matter.

 

The Raptor has better resale....and you can get them under MSRP far easier than the Tacoma TRD Pro since they aren't limited production. I was holding out for pricing and it came in 4k too high. The TRD Off road is my Tacoma choice.

 

Soon to be threads...

"Subject: just got my 2017 TRD PRO -

Traded in my 2016 tacoma with 8,000 miles. Picked up this bad boy for $50,000. I am happy with it."

 

So basically unless you just really need a truck bed to haul stuff you're better off just getting the 4Runner for the same money at this point; or as someone pointed out, just get into a Tundra. Couple that with all the issues this truck is having. 4Runner looking better all the time.

 

I'm sure the tundra will see a bump in price too.

 

$50,000! For a Tacoma? No way in hell lmao. I get that some of that is negative equity and all but still, no way in hell.

 

the average car/truck/suv price in the USA today is $35k

 

What options is everyone getting on their TRD Pro?

 

Pretty close, $33,650 last I checked, but basically yeah 35k. A somewhat misleading figure given the price of vehicles from a full range vehicle line company like Toyota or GM can range between $14,898 (Yaris) and $83,825 (Land Cruiser). So you have to take that into account and weigh it against whatever vehicle you're looking at buying.

 

With the introduction of the all-new Tacoma in 2016, Toyota is following up with the new truck by offering a new 2017 TRD Pro model next month. Today, Toyota announced the starting price of the TRD Pro, a truck based on the ninth-generation Tacoma launched last year.

Toyota announced that the Tacoma TRD Pro will have a manufacturer’s suggested retail price (MSRP) that starts at $40,760 for the Double Cab with a 3.5-liter V6 and six-speed manual transmission, while the Double Cab V6 fitted with the six-speed automatic transmission will have an MSRP of $42,760. Toyota notes the MSRP for the Tacoma TRD Pro does not include the delivery, processing, and handling (DPH) fee of $940.

The Tacoma TRD Pro took a short hiatus in 2016 when Toyota relaunched the Tacoma but it returns in the 2017 model year to join the Tundra and 4Runner offerings. Toyota launched the TRD Pro “family” of vehicles for the 2015 model year to provide factory-installed off-road upgrades designed, tested and tuned by the Toyota Racing Development (TRD) team.

The Tacoma TRD Pro is fitted with a number of upgrades, which are led its off-road features such as Fox 2.5 Internal Bypass shocks tuned by TRD, TRD-tuned front springs that provide a 1-inch lift, TRD-tuned rear suspension with progressive-rate off-road leaf spring, and a TRD cat-back stainless-steel exhaust system for a performance boost and more throaty sound.

Other off-road upgrades and features can also be found on the Tacoma TRD Pro, including 16-inch TRD black alloy wheels fitted with all-terrain Goodyear Wrangler Kevlar tires, TRD Pro aluminum front skid plate, Rigid Industries LED fog lights, projector-beam headlights with black bezels and taillights with black bezels, LED Daytime Running Lights (DRL), black TRD badging on the front door and and rear tailgate. Speaking of colors, three colors will be offered for the 2017 model, including Cement, Barcelona Red Metallic, and Super White.

The TRD Pro will also separate itself in the looks department from standard Tacomas thanks to its “TOYOTA” front grille with color-keyed surround, blacked out hood scoop and graphic, color-keyed exterior power mirrors with turn signal indicators, color-keyed door handles, black overfenders, and a color-keyed rear bumper. Inside the truck are more features, such as black TRD Pro leather-trimmed heated front seats with TRD Pro logo located on the headrests, a new power sliding rear window with privacy glass (new on 2017 model year Tacomas), a TRD shift knob and TRD Pro floor mats.

The TRD Pro will be powered by the 3.5-Liter V6 DOHC 24-valve direct-injection Atkinson-cycle engine with VVT-iW (Variable Valve Timing-intelligent Wide) intake and VVT-I exhaust. Toyota notes that every Tacoma TRD Pro will be equipped with 4WDemand part-time 4WD with a transfer case and Automatic Limited-Slip Differential (Auto LSD) that are both electronically-controlled. The Tow Package will come standard, which includes a Class-IV towing receiver hitch, ATF cooler (automatic only), engine oil cooler, power steering cooler, 130-amp alternator, 4- and 7-pin connector with convertor, and Trailer-Sway Control (TSC). The TRD Pro will also features Toyota’s Active Traction Control (A-TRAC) system, Tacoma TRD Pro’s Crawl Control (CRAWL), Toyota’s Multi-terrain Select system and Hill Start Assist Control (HAC).

We look forward to checking out Toyota’s 2017 Tacoma TRD Pro first hand later this year, so be sure to check back for our first drive impression in a few months.

 

Last time I checked. You can get a 6" fox suspension, a set of Dynatrac axles, 35“ Toyo Open country's for 10k...

 

This is the realization I am coming to. 4Runner is looking pretty good.

 

I like this thread. I walked away from the 3rd Gen all together because of the price problem. Nice to see other people are finally getting it.
A full-size can be had for cheaper or one with significantly better options can be had for about the same or a bit more.

I'm not sure what Toyota is thinking. Maybe they do want to bump up the sales of the 4Runner and the Tundra.

 

Have you seen the sales of the Tacoma recently? They know what they're doing. They know people are going to gobble up the TRD Pro's and are willing to pay MSRP for it. And really the inflation is really across the board on all trucks nowadays unless you buy a bare bones work truck. The Ridgeline is 42k, the Canyon/Colorado are in line with Tacoma prices, and F150's and Silverado/Sierra 1500 can be 50-60k. The Raptor is coming in at like 52k. Trucks are no longer just work vehicles. They are everyday drivers that can tow, haul, go on adventures and take you to work M-F. If you want that truck today it's going to cost you no matter the brand.