Emailing multiple Internet Sales Managers....

He is no longer working there.

 

http://www.royalsouthtoyota.com/

Before I contacted Ubelhor Toyota and bought my Tacoma last fall, I was told by several people that Royal South Toyota out of Bloomington, IN. was a good place to buy a new Tacoma from. It is north of Jasper, IN. I may get my next truck from them if I cannot track Ron Gooding down. He is from Mississippi so I'll do some looking down south.

 

Aw man that sucks.

 

Yeah I'm down in the frickin dumps about it. I called over there but no one will tell me where he went. I know he was living in Princeton, IN. but I cannot find a home phone for him. He was a good man.

 

This was my mass email template:
---------------------------------------------------------------------
Hi,
I got your contact info from the dealer website. I am interested in buying/ordering a new 2016 Tacoma and would like you to offer me a price based on the options I am looking for.

Code/Option
7543/TRD Sport Double Cab 4X4 V6 M/T
202/Black
CF/Carpet Floor Mats
MF/Mudguards
TO/Towing Package

*Note: I do not want the tech package with the sunroof or tonneau cover*

I appreciate your time and look forward to your response.

Thanks.
---------------------------------------------------------------------

 

Thanks...Let me know what you find.

 

Nice. Thats impressive a dealer got that aggressive out the gate to get you at $250 above invoice. Good job! Im going to send something similar. Hopefully someone out there wants to sell a damn truck.

 

I emailed the 12 nearest dealers. I made sure to email an actual person as opposed to just contacting through the website. I listed the options I was looking for along with the invoice price of each option. I asked them to let me know what they could do. 10 replied back at MSRP. 1 replied back at a slight discount to MSRP and one replied back at $500 over invoice. I put my deposit down that day.

 

I realize that trading a car in is very convenient and you often may not have a choice because of the lack of transportation alternatives, but it makes things so much easier if you just sold it outright and take the trade in out of the equation. It makes things a lot less complicated when negotiating. And you can usually make a few grand more by selling it outright if it's in good shape. I hate trading in a car and feeling like I'm just giving the damn thing away. I haven't traded in a car while purchasing a new vehicle in a very long time, and I also haven't had that feeling like I just got ripped off in a very long time either.

This comes to mind lol..

If you see your salesman draw this then you're about to get screwed.

 

So funny how similar our experiences were. I assume everyone won't get as lucky as we did, but this is a simple thing everyone should do from the start (if of course you know exactly what you want)

 

Here is a screen shot from the e-mail when I was pricing them.

 

I'm not sure if you did this or not, but the trick is sending a single group email to all of those sales people at their respective dealerships so they can see your shopping around. If that's what you did then good going! I've had this technique work very well in the past.

 

The wife got my truck by emailing about 25 dealers... then used the offers against the dealerships to get my truck for $29,900.

 

Thanks guys ...all good info and advice.

 

Thats why invoice means nothing to me. I prefer people to just state the discount off MSRP. Much easier to compare. Great deal by the way.

 

I sent messages to just about every dealership in the state I live in, letting them know what I wanted, that I didn't want to compromise on the features, and that I was sending the same email to everyone in the state. Then asked what could they give me for price. With that I came in at 500 over invoice. It is a bit of a drive for me, but not bad enough to not take the deal.

 

Did that include destination charge of $900?

 

I ended up having to go out of state. I emailed every dealer I could find up and down california and all were MSRP or higher for a 4x4.

 

Work dealers against one another. When I bought my 16 Golf R, I got over $4k more in trade by using email to my advantage. Be creative and have fun with it!

 

Call this guy the best car sales experience I have ever had. I am in Texas and bought my car from him in Columbus Ohio.....no one in Houston could touch his $3k off MSRP:

Dean Mahalati
New\Used Car Sales Professional
Toyota West
Columbus OH
New\Used Car Sales Professional
Toyota West
614-204-1106 (direct)
614-870-8200 ext.4870

He is a Toyota Truck Master. He sells over 250+ trucks per year
In addition when I told him about the transmission typically being low on fluid he had it checked and it was low by 1 1/2 qrts., had it ready to go when I flew up there to pick it up.

My exact truck and pricing I bought from him:
2016 Tacoma TRD Off-Road

Columbus, Ohio, 43085

4x4, 3.5L V6 Engine, 6-Speed Automatic

Double Cab, 5-ft. Short Bed

$38,494

Total Price (MSRP)

Starting Price

$33,730


Exterior Color

Magnetic Grey Metallic

$0


Interior Color

Black Fabric with Orange Accent Stitching

$0


Packages

'Premium & Technology Package with JBL Audio with Options'

$3,685


Accessories


All-Weather Floor Liners and Door Sill Protectors14$179


Delivery, Processing & Handling Fee

$900

Total Price (MSRP)

$38,494



$38,494 - $3,000 = $35,494 + 382.50 dealer fee = $35,876.50

Every dealership in Houston and surrounding area was minimum $2,500+ Over MSRP.