Tacoma outselling all Midsize Trucks

Look at this, the Tacoma is outselling the nearest competitor by around 57,000 units this year

"SEMA eNews, Vol. 11, No. 37 - Sep 11, 2008
PICKUP SALES REBOUND, FUEL PRICES POSSIBLE CAUSE

The past few months have been especially troublesome for the automotive industry. With only a few exceptions, vehicle manufacturers were facing steep declines in sales. August sales, on the other hand, have provided some good news. Midsize and large-pickup sales have rebounded from a dip, posting generous increases over the previous month.

Many analysts, and even GM’s Mark LaNeve, attribute the shift to dropping fuel prices. LaNeve, vice president of sales for GM North America, told Automotive News, “With the recent moderation of fuel prices, we're seeing some relaxation of pent-up demand in pickups and utilities.”

For midsize trucks, the Toyota Tacoma and Ford Ranger were leading sellers. Nissan’s Frontier and Honda’s Ridgeline also made considerable jumps. On the fullsize side, the Chevrolet Silverado returned total sales of 55,765 units. Not only was this the leading pickup but also the No. 1 selling vehicle in total sales, ahead of the Toyota Camry.

LaNeve followed with, "We're not indicating or pretending in any way that the truck market is snapping back. I think we saw the bottom and are going to start scratching our way up to numbers that are improving."

With the light-duty pickup segment representing one of the largest vehicle niches in the specialty-equipment industry, these results could provide some breathing room in a struggling economy.

For more specialty-equipment market research, please visit www.sema.org/research."

 

Neat information....

I didn't know Mazda still made the B-series? And I didn't realize Isuzu and Mitsubishi made trucks either. Ya think if they advertised a little bit..they might sell more of 'em.

 

These numbers are a little skewed for the silverado for sure, employee pricing really got the 2008's off the lot in August.

 

I thought the Chevy numbers looked high too but your right the employee pricing probably helped Chevy's efforts.

 

If I were looking for a full size, I probably would have considered a Silverado, especially with the employee pricing. The fuel economy isn't bad for a full size. I have noticed one thing for sure, there are a shit load of Tacomas around here. I pass no less than 10 of them on my 17 mile commute to work every morning.

 

Remember that Toyota probably bought back many more than 57,000 frame rot 95-00 Tacomas this year, bumping up new Tacoma sales in a big way!

 

Assuming that they all used their rebates to buy Tacomas. My buddy got a Yaris with his

 

Isuzu is pulling out of North America all together at the end of the year.
Mazda, well abysmal sales of an abysmal truck.