Toyota Insider Pricing sheet snagged out at a dealer

Yet you have nothing proving otherwise.

 

Hang on I'll find something on the internet and post it like its real.

 

Invoice pricing is a bullshit number. We all know that is not what the dealer is paying for the vehicle.

 

Actually this sheet may not be totally BS. $4k off MSRP is not unheard of but it's not OTD. It's weird that they don't break things out further by trim levels. Higher trim levels usually get more off than lower trim levels for other makes and models of the other manufacturers. This looks like a flat rate across the board discount. If it's real.

 

Actually most new car sales are at a loss to the dealer, even after the dealer hold back. They make their money from services, add ons, warranties and used car sales.

 

No, invoice is invoice. It may not be what the dealership paid but it’s the invoice price listed by Toyota.

 

Yeah, but its still a bullshit number. The dealer is not paying this price for the car/truck.

 

We can all argue forever and not know the true number. But the fact is there are published “invoice” prices and that’s what everyone uses to negotiate.

 

MSRP is like that ridiculous price printed on potato chip bags that no one pays.

 

This is the truth. Dealerships are there to make money and not lose it. Even if you think you are buying a new Tacoma from a dealer for what their "invoice" cost is, they really wont give it to you for "their cost," plain and simple. Even if they did, they would try and sell you hard on extended warranty, maintenance plans, accessories, and if you declined all of those, they would probably increase their fees to make up for lost income (I've seen it multiple times in the past). If you don't like the bottom line, you can walk, but again, they will NOT lose money on you...

Back to this photo, there's additional variables to take into account for new vehicle pricing. Geographical location and trim/option level would likely influence this pricing as well. For example, I've heard multiple stories of people getting 6k off a new SR5 or OR model, but the same dealer wont go more than 1k down on a TRD Pro model. On top of that, dealerships themselves will have different margins for profit/loss and will decide how much they can lose based on their monthly quota/sales numbers (time of the month/year is another variable to consider here). So, as someone else mentioned, good luck taking this photo in to any dealership and using it as a baseline to get your new vehicle...

 

But thats ok. Look at other business models. Amazon for example can offset losing money on tons of items sold (and shipped) because their distribution and "product" network is so robust.
For good and for bad, we are seeing the small mom and pop/ independent owned dealership evaporating. Larger dealer networks offer more attractive financing, better selection, pricing, larger sales and marketing departments, service etc. People I talk to take their vehicles to the dealership because of the experience. They are given a free shuttle to work, carwash, Boutique coffee while they wait for "free" in their pricing.
It would be interesting to see how this trickles into the bottom line of vehicle sales, logic would tell me very small.

If they did, they would be using the whole "Well we've gotta make money so we cant sell it for that" approach.

1% over invoice is pretty standard for a lot of negotiated vehicle sales (outside of California ive seen). 1% of a 20,000 car is a very large difference from 1% of a $50,000 TRD pro whatever. Both vehicles require Maintenance, upselling dealer addons, service contracts so the range differs slightly.

I'd say the majority of dealers make money on Vehicle loans more than not. Second would be used vehicles.
Sure selling services is very lucrative from several ways you look at it but it cant be built on scale.

 

They make a lot of the add ons like paint protection, dent protection, vin etching, extended warranties, and what not. If you never use the service you paid for then it’s 100% profit to the dealer, and usually they have a huge mark up anyways. They make a good amount on loans since they are allowed to mark those up as well, most people don’t know that what they quote is not necessarily what you can actually qualify for.

 

The matrix you want to see is the Costco price sheet if your dealer is in the program. It will tell you how far back of invoice they will go on each vehicle. And they can do even better than that if you ask.
For example, that bogus matrix is off of MSRP...10k off a landcruiser, but they will go 10k below the invoice price on them all day without a fight.
So yeah that sheet is fake news

 

Costco seems to be the best route, as they can offer a better price pulling the car off another lot, than the lowest price at the dealer, Costco pulled the car from.
Also, consider an independent broker as they have less overhead to cover in the sale. Saved $15k on a Land Rover for my Mom through Hammer Auto in Mountain View, CA. Bought a Kia Sportage for the gf and the dealer couldn’t match or beat the price that Costco quoted for a car on their lot.

It’s really a process you should test out, broker and/or Costco Auto.

 

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There were a few price sheets floating around on here too.