Ok, this is weird - 2021 Taco bed cooler

2021 Tacoma Trail Edition bed cooler.

From https://pressroom.toyota.com/toyota-rolls-seven-2021-special-editions-into-chicago-auto-show/

 

Ummm, that is the stupidest thing I've ever seen an auto manu. produce.

 

Now you can put all those drink holders to actual work.

 

All that bed space lost for a lousy gimmick.

 

It doesn't even look insulated.

 

A portable cooler in the bed is so much more practical.

 

Looking closely, it looks like it could be removed. Probably not easily. Becomes instant garage filler.

 

we ridgeline now?

 

But it’s a SR5 with a Limited grille. It’s an interesting morph. No thanks.

The interior looks kinda nice though. Hopefully they are improving the 2021 fabrics.

 

Like everyone said, it’s a waste of bed space and a stupid gimmick. Come on Toyota, get your shit together.

 

Is that store brand soda I see in the pic? Toyota trying to cut costs even in their marketing photos

 

The drivers side is insulated, not the other, it's just storage. Still not for me.

 

Maybe I'm the minority here but I could definitely put that to good use

 

Last week's joke about the bed getting smaller just became next week's reality.

 

It'd suck having to stop every time you wanted a "roadie".

 

A bag of dicks

 

How I see it, drunk friends leaning against the bedside to get a beer and scratching the paint!

 

Well, some people were bitchin about the small size or lack of the little bed cubbies lately. Problem solved?

 

The Overlander bro’s and mall crawlers will love this

 

fill those things with beer and ice, probably puts the vehicle over its own weight limit