What are you paying for 2020 Tacomas?

There is a much better deal to be had, IMO. You should be shooting for at least $5K off MSRP before rebate, particularly if you're shopping for a Sport vs. OR. To do this you will likely need to get multiple dealers involved but it is doable (max. discount possible will vary by region).

 

Not a bad price but the msrp seems high for a 2wd model. Does it have the premium package?

 

Doubt any, 14% off before rebate is already below invoice and aggressively priced.

 

Terrible advice, should be percent off MSRP, trim doesnt matter unless we are talking Pro. Should shoot for 10-12% off MSRP anything over that is a great deal.

 

yep, asked for technology pkg and step tube.
Actual model also come with black out, premium carpet, power gate lock, vehicle protection package (total $1282 package/option not requested)

Any suggestion to improve the offer sweetness, lol?

 

10-12% off MSRP is a good deal, anything above that is a great deal, dont expect much or anything above 15% off MSRP (but there is always outliers and given the current situation) happy shopping!

 

That vehicle protection package (port installed?) I would try to get them to either take it off or as they will sometimes do "split the difference". Isnt that just sealant and some wrap or already included Toyotacare, I forget a SE region thing right?

 

That offer is about as good as you are going to get, in fact it looks like they are already aggressive which might mean they started out with a good month but have slowed down yet are close to a number of units sold to get a good bonus from Toyota

 

And corona lol

 

corona looks like it will kill the economy worse than 2008

 

Yep...

 

Convert the $5K to % below MSRP, if your prefer, doesn't really matter. Including the $1500 rebate it would be ~ 16% off MSRP. I negotiated a Sport to 16% off MSRP with a $500 rebate. Would obviously be higher w/ $1500 rebate. And trim does matter. Most dealers will negotiate a better deal on a Sport than an OR, as the OR's are more in demand, in my experience.

 

Bought in 4 different regions, various trims, didnt matter what trim, regions are different with what is popular or allocation, but was able to negotiate same percent off MSRP in the different regions and trim, all about invoice, pretty sure the sport and OR are similar in invoice price.

The percent will vary based on the MSRP think lower MSRP, lower invoice, less wiggle room, higher MSRP, more wiggle room, etc.

The overall percentage will as you alluded to vary based on rebate incentives. Thats why again I'll say 10-12% off MSRP prior to rebates and of course depending on rebates and MSRP of the truck you can do better like 15-17% off MSRP, just saying $5k off is misleading and not a good measurement.

Have owned 12 of these trucks, 6 new, 20 years of Tacos, recessions, booming times, etc. everyone loves that high resale and there's a reason you wont get crazy deals off Tacomas or Toyotas in general even in coronagedon.

 

I'm in the upper midwest and tried to negotiate on a DCSB OR 4x4 w/ premium, tech, led headlights and all weather mats. MSRP of $43,873 - $2,215 discount - $1,500 rebate = $40,158 total (8.47% off MSRP).

I started out at $37,500 with hopes to meet at around 11-12% off. The max they would budge is additional $250 off (9.04% off MSRP). I walked out. Should I keep shopping?

 

Late Feb, similar truck, Chicagoland region, MSRP $44.8k, $39.2k (12% off MSRP with only the $500 military rebate, took special APR instead), I'd keep shopping.

 

Good idea, I will try if that can be removed along with other unsolicited options to reduce the price.

 

Are you working with only one dealer? You have no leverage. It can be difficult depending on your location but getting 4 - 5 dealers competing against one another will get you a better deal. Useless you can show a dealer a better deal (offer sheet, email, etc.) they have no real incentive to move lower (unless of course they can get you to sign a deal "right now" with a small token reduction).

 

The other thing the OP should be aware of is that MSRP doesn't include dealer add on's, like paint undercarriage protection, spray on bed liners, rust proofing etc. that dealers will add in to boost profit, big time. Once you finalize a price there will also be a Doc fee tacked on (again not included in MSRP) that will add back in 1 - 2% of MSRP depending on the dealer - anywhere from a couple hundred bucks to $600+. This is ensures some additional profit margin on a skinny deal and is usually non-negotiable.

 

Was just offered $40,000 including tax and fees, out the door for a 2020 TRD pro manual. A week ago I would have jumped at that but we decided to buy my wife and new car after they said no to that deal a week ago. Ugh. was a white manual; nice truck
I think the dealers are getting desperate
Would give me $3k for my very old truck and had to finance through them. Might still do it but don’t think I want to buy to vehicles in this economy and it would stretch the finances.

 

40k otd for a pro is a great deal. Normally I would say don't buy right now because all my "insider sources" say it will get a lot uglier but if your finances are rock solid, I say go for it. That's a steal and than some