What are you paying for your 2021 Tacoma? (price thread)

Bought 2021 Off Road Oct 1st. All the dealers in SF Bay Area were demanding full MSRP PLUS a dealer markup! 1k to 2.5k!

Considered the new NightShade but impossible to find. in a 1000 mile search, I found ONE.

Offroad with Leather also tough to find but most dealers had one or two. Only one dealer within 100 miles would give me a "deal" on it. That was Elk Grove Toyota.
Paid MSRP less $500. They knew it was coming in on truck and I reserved it a week or so before. picked it up hours after it was offloaded.

some good deals on leftover 2020's if you can find one you want.
Sidenote, never has a brand new car. kinda fun driving off the lot with only 12 miles on odometer.

 

Boredom and depression, but not so much that I would just throw my money away.

 

Its how it was described compared to my magnetic grey

 

Thats a really good deal on LR.

 

Are you kidding me? That’s sick, man. They’re $5K OVER here and anywhere within 350 miles, and these knuckleheads won’t budge. That’s actually exactly what I wanted.

 

Would you mind sharing the contact info for the broker?

 

Second that. If you wouldn’t mind, I’d take that info, too. Thanks!

 

2021 AG TRD OR 4X4 AT DCSB
MSRP was $43,103
Price before TTL was $39,510.
Factory/Port options are: technology package, mudguards, blackout package, cargo bed lights.
Dealer add ons are: tint, nitrogen, clear bra and wheel locks.
Purchased in Texas

 

that’s an option for the states. Canada only has the premium option. I had to look on the American website to see the difference. They have a lot of different package options to choose from.

 

To those we a better grasp on the overall market than I, are these COVID-crazies specific to Tacoma's or similar in the competition (Ranger, Colorado, etc.)
I'm trying to wait things out, but my need for a truck is increasing. Due to a window storm I was nearly unable to reach my cabin last week in my GTI. Winter is coming...

 

That paragraph was like madlibs; give me a noun, now a verb...

 

Gladiator sales are up 37%... Ranger sales are up also. The entire segment is booming.

 

What dealer?

 

I just checked the Toyota website to "build my taco". I have noticed the 2021 TRD OR DCSB 4x4 AT - Cement color "is only available with LED Headlights and Fog Lights". It used to be only available with "Technology package". Can I still send the requests to dealers to find out if they have the cement with technology package? I am not interested in the LED headlights and Fog lights as I plan to upgrade them and other stuff in later time.

 

TY

 

looks like a great price. I assume it is for 4x4?
Do you mind to PM me the dealer info?

 

Where in TX ? Currently in negotiation on similar but not quite as optioned out. thanks!

 

Ha, literally just did the same thing as you. Been searching for a few months in the Bay Area, and everyone was quoting MSRP + $5k markup. No one was willing to negotiate, and - when I tried to do so - I was told by every dealer that there are 5 people behind me who will pay MSRP plus markup before the truck is even delivered. Pretty crazy and a non-starter for me.

I ended up getting my 4X4 2021 TRD OR DCLB with tech package in Cement from Elk Grove Toyota for ~$2k off MSRP before TTL. $1k was a rebate because I financed through Toyota and the other ~$1k off was because I went through Costco. I'm happy with this deal (especially for a 2021) considering the crazy market in California, but recognize a year or two ago this wouldn't have been a great deal. I hunted around for a few months in all of California, Reno, and even Idaho and this was the best I could get for the specs I wanted.

 

Yes, the build site tries to force your hand into your regions available allocations / existing inventory, you can have the dealer do a special allocation request in which they'll ask the factory to adjust / spec differently.

 

Army Green is not a matte paint. Ask me how I know.