TRD Pro for under MSRP?

My local dealer (mid-atlantic area) sad that their black friday special was only having a $5,000 market adjustment because they normally add $10,000 on top of the MSRP.

Has anyone paid MSRP or less than MSRP for a new TRD Pro, and if so, where do you live?

I'm sure there are people out there that pay over sticker for these things, but $5k on black friday seems a little ridiculous. If a used Pro is (1 year old, 5k miles) is selling for $45-46k then if you're paying $5k market adjustment that's a $7k depreciation the first year (assuming sticker is $48k).

 

Price thread - https://www.tacomaworld.com/threads...r-your-2021-tacoma-price-thread.685728/unread

Edit: Pro below MSPR https://www.tacomaworld.com/threads...oma-price-thread.685728/page-49#post-24620535

 

I've never personally heard of anyone paying less than msrp, personally I wouldn't pay over msrp, I'm on the east coast of FL, and paid MSRP, I searched state wide, Georgia, Carolinas and didn't find any under sticker...

 

I paid $500 under MSRP for my 2021 Tacoma Pro. I live in Central PA.

 

With scarce discounts on non-PROs - MSRP (or a bit below) seems to be a good deal. I've experienced multiple dealers sticking UP TO a full $15k ADDITONAL Dealer mark-up - surely confident in that someone will pay it...

This is on a somewhat rare MANUAL Pro in Lunar Rock...

 

I paid MSRP in Savannah Georgia. Typically I don't see any mark-ups in this area.

 

I paid 46k out the door including TTL for my 19 TRD Pro here in Houston, TX. It helped that a family friend knew the general manager of the dealership

 

I paid $1000 over invoice in Northern VA in April for my ‘20 Pro.

 

Shapen Toyota in Marshall TX will sell a Pro at $200-300 over invoice (couple or three Gs below MSRP). Problem is they just don't get many Pros...
I had one on order with them in the spring, Port date was 14 Apr...then they shut the damn production line down. Phucking COVID!

 

I have seen 1-2k under MSRP a few times in the Midwest when I have done some searches. Majority are at MSRP, rarely see markups. Can’t believe people pay 5-15k over sticker for these.

 

Isn't it interesting a year ago some dealers were offering $5000 off of 2019 Pros being they were unsold leftovers.

 

Back in April the best I found was about 2k off MSRP on a Pro. Most dealers stuck to MSRP. Dealers are quick to point out low inventory to demand higher prices now though. Personally, I wouldn’t pay above MSRP, even for the Pro.

 

Yep first year of the dorkel and Toyota over allocated / produced too many according to my regional guy for 19.

 

Which dealer was this, I'm in NOVA... how much under MSRP is invoice on a Pro?

 

Yep I bought one of these 1 year ago to the day.

 

I paid MSRP from the dealership where I bought in east central PA - but they gave me about $1700 in accessories for free.

My local dealer here in northeast PA added a $5000 adjustment to their Pros...but they told me they could probably knock " a little" off the price for me...which is one reason why I went to a different dealership.

 

I paid $1,385 below MSRP in June. Had to drive to Madison, WI to get the deal though. Dealers in Iowa at the time would only sell at MSRP. There was a MGM manual Pro that I still wonder if I should have gotten instead of white. Oh well, love the one you’re with, right?

 

Anyone in a position to spend X-amount mark up or MSRP...
https://m.youtube.com/watch?v=xdfeXqHFmPI

 

OURISMAN in Chantilly. Invoice is about $3500 less than MSRP

 

Awesome, thanks for the info. I ended up getting a slightly used 2020, had to drive 4 hours to NJ, but the dealer there said they don't do market adjustments, they just sell them at MSRP, so sounds like there's ways around the market adjustment b.s.