$70,000 Cdn for a Sport with gold wheels? Jeeeezzzuzz

What is going on with this world?



https://www.autotrader.ca/a/Toyota/Tacoma/Cochrane/AB/5_50763893_20200128193852817/?loc=T4C0N8

 

Is the exchange rate 0.50 to every US dollar or something? lol wth

 

Canuckistikian pesos

 

Yes, insane. However some of the dealerships here are capitalizing on the Tacoma Cult madness as well.

Here is their promo video for that truck. https://www.youtube.com/watch?v=VhxWE9MDiEI

 

loved that video

 

I wouldn’t say Elkas are cheap

 

Short bed.

 

in the video he says "you'll feel a difference with the Elkas over those block suspensions lifts"
Then proceeds to show the back leaf springs on blocks

 

Does that dealership also sell Fords on the other side of the street? Because $70,000 Tacomas is what moves Rangers.

 

$70K will get you a TRD Pro in Canada. Most are around $60K. I went the cheap route and picked up a year old SR5 with 12K mi for $34K.

 

at least it looks like they used decent quality parts after watching the video.

 

Base truck 50k + 5k for supension, 3k for wheels and tires, 1k for rack, 1k for grille and fogs and 10k for "we did it for you".

 

Let’s say 10 hours of skilled labour to fit all the extras. Guess they charge out their labour at $1000/hr. Seems reasonable. Same rate I charge to work on the Space Shuttle.

 

Total chick magnet

 

It doesn't even have the $400 LED headlight option

 

Their marketing obviously worked. Their video and ad is now on the biggest Tacoma forum in the world?

This is all just marketing. No one is actually going to pay 70 grand for this truck.

 

No LED lights on Sport or Off Road Tacos in Canada.

 

At today's Canadian to U.S. dollar exchange rate the truck would be about $55k in the states. EVERYTHING is waaay more expensive up there.

 

Cochrane Toyota are the kings of selling overpriced modded tacomas to suckers. That will sell 100 percent.

 

Hopefully we encourage the prospective buyer to ask for a deal.