2023 Price Thread - What Did You Pay For Your Tacoma

Yes, many are. Call every dealer in the radius you are willing to travel to and you will likely find one at MSRP. Plenty of people are reporting paying MSRP. That being said, Tacoma prices in Cali have historically been higher than the rest of the country. If it’s worth a couple thousand bucks to you to hop on a flight then that’s an option as well.

 

Browns Toyota in Glen Burnie MD is doing MSRP

 

Is it possible to get a Pro with no markup? I'm in the Atlanta area, and it seems fairly easy to get 1k off MSRP for an Off Road but the only shop with a Pro is charging a $5k market adjustment.

 

I’m sure an automatic can be found at MSRP. Nationally I only found 5 manuals in a Pro spec.

 

Yes. Toyota Sunnyvale has no markup.

 

1. 2023 TRD Off-Road, Blue crush, AT, DCSB
2. MSRP $49,724
3. ADV tech package, LED Headlights, TRD Premium off road Package
4. $2,495
5. $53,018
6. $3,495 - Gave Dealer Package Free and 1k off MSRP
7. End of Month Special
8. $46,523
9. None
10. None
11. None
12. 1/30/23
13. Florida

 

https://www.tacomaworld.com/threads/trd-pro-pricing.792343/

 

1. 2023 TRD OR, Lunar Rock, AT, 5ft
2. $43,170
3. Tech package, Pred Steps, Blackout Emblem, Floor Mats, Tonneau Cover, Bed Lighting, Mudguards, Exhaust Tip, LED Running Daytime, Door Sill
4. Cost of dealer add ons ~$3000
5. Price before Tax Title License (TTL): $43,170
6. Discount N/A
7. Incentive: N/A
8. Price Out The Door (OTD): $46,200
9. Trade in vehicle: N/A
10. KBB: N/A
11. N/A
12. 03/18
13. Kentucky, Registered in Tennessee

 

1.2023 SR5 dcsb V6 AT 4x4 Barcelona Red black red stitched interior
2. MSRP 38,798.00
3. all weather floor mat sill protectors (PIO)
4. none doing my own ( mud guards, tonnuea cover, door edge guards, bed lights, bug shield, rain visors, Marathon front seat covers, power tailgate lock)
5. $38,798.00
6. n/a
7. $41,416.69
8. no trade
9. n/a
10. Pennsylvania

 

1: 2023 TRD Sport DCLB, Celestial Silver, AT, 6ft.
2: MSRP: $39,490
3: LED headlights w/ LED DRL, Technology Package, All weather floor liners/door sill protector, Bed light, door edge guard.
4: $0
5 $42,657
6: $0
7: $0
8: $42,657
9: 2015 TRD Sport DCLB
11: $14,500
12: 03/24/23
13: New Hampshire

 

1. 2023 TRD offroad DCSB AT 4x4, midnight black metallic
2. 47,071
3. Advanced tech pack, premium audio w/ nav, led headlights / fog lights, predator steps, connectivity kit, door sill protectors, bed extender, led bed lights, mud guards, ball mount, premium carpet, power tailgate lock, vehicle protection package
4. tint, fabric protection (negotiated off) (1,098 price)
5. 45,000
6. 2,071
7. 0
8. 23,270.75
9. 2023 Toyota corolla cross L (555 miles)
10. 22,000
11. 23,500
12. 03/31
13. Texas

 

Does anyone have any recent updates on pricing in Georgia area, looking at trading up.

 

Pretty much everyone offered me 500-1k off an off road. I was able to find a pro at MSRP but no one was charging above MSRP. Milton Martin in Gainesville was probably the easiy to get straight to the bottom otd price. If you're a Costco member, that can help too.

 

I appreciate it greatly, I will look more into them. I stopped by Beaver Toyota and that was not a pleasant experience.

 

Nalley Toyota in Roswell was good to deal with also if they're closer to you than Gainesville. Agree on Beaver.

 

Why was that?

 

I don't wanna criticize or anything like that, but I think I posted before about my concerns. Before I sold my 2020 OR it was serviced there. The mech's forgot bolts to the skid plate (not that big of a deal). Then the protection they install to protect the door handle portion was coming off, most likely from the factory. While under warranty they said it would take 5 months to fix since they had to get someone from another state to apply it. I decided to just buy one from Amazon and do the "hard work" myself. It was the little things that made me want to distance myself from them. Finally, when I went to trade in my 2020, their highest offer was 5k below what their top used Tacoma was listed at, based on year and trim level. Theirs didn't even have the OEM front camera and leather. I know a few people that work there and they have had issues with management/sales staff but that is another story. In 2022, before I got my Ram 1500, I gave them another opportunity for a deal, but it never went thru after basic negotiations. It's not that I hate them, it's the fact that doing business with them is such a struggle. I guess you could say the same for other dealers in the area or more further out to be fair. I know since trading in my Tacoma I've purchased 2 other vehicles since and was in and out inside 1 hour. I'm going to buy the vehicle regardless, as long as I don't feel like I'm getting gouged. Premium price for a premium product is worth it to me, the back and forth (let me speak to the sales manager... 10 minutes later) is just a waste of my time. One of the reasons I've kept my profile here is to keep updated on how things are since I believe the Tacoma is a solid truck with multiple applications. I needed more towing power before, now that is no longer a need so it's time to get back to a reliable truck.

What I'm searching for now is a new Access cab long bed Off-Road if I can find one. I don't see the value in the extras that are being added to the Tacoma's now and don't feel like it is a sensible purchase. Perhaps it's time to sit down and attempt to order one without all the added options applied at the port. Appreciate the forum and the members for posting real info, people like me use it to get a mutually beneficial deal so everyone involved wins.

 

Paid MSRP for a fairly loaded 2023 DCLB OR at Stevinson Toyota in Denver. It took a while (7 months) for them to find a DCLB that was an acceptable (to me) color.

They have the usual bogus $599 "dealer fee" which I think just pays the salespeople, and that was not removable.

Total was $47,866 MSRP+600+State Taxes+$12 for the temp tag

 

2022 Toyota Tacoma TRD Sport Automatic 4x4 in Lunar Rock. Paid MSRP no hassle no BS.

 

1. 2023 TRD Pro, Solar Octane, AT
2. 55,007
3. Tire upgrade, Predator step bar, Toyoguard, LED Interior Lights, Black Tailgate Inserts, Phone Cable Charge Pack
4. 0
5. 55,007
6. 0
7. 0
8. 14,098
9. 2021 Jeep Wrangler 4xE Sahara
10. 43,112
11. 42,500
12. 4/5/2023
13. Georgia