Nor Cal dealer price adjustment

Was bored and did some searching for gen 4 tacomas at some nearby dealerships. Found one dealer with 2 listed in production both at 10k over SRP. They also had a 23 TRD PRO AT 15k over. Screen shots below.
Prices are high to begin with but they are crazy high with markup

 

Make sure you flag them on markups.org if they are not already on there and feel free to name the dealer.

 

I saw this crazy one on Facebook marketplace for Roseville . For your enjoyment to get a laugh:

 

Well if they don't want a pretty penny for a broke in Tundra!

 

Toyota's pricing and dealer exploitation of customers also points to how badly Ford F***ed up on the Maverick, which at half the price of (some of) the new Tacos, could have sold tens of thousands more vehicles if they could have produced them. Instead, they wasted BILLIONS on electric vehicles that nobody wants. What total incompetence - a company run by a bunch of SFI's - like the type who drive in the passing lane 10 mph below the speed limit with the visor down on a cloudy day.

 

I guess people have money to throw away.

 

Dealerships are going to have a field day with the Pro and TH.

once dealers have some for $5k UNDER MSRP then I’ll be interested.

 

Yea shit dealers. Plenty selling 23s with discounts.
24s are vaporware for now so once they hit the lots we shall see

 

You think the Pro or Trailhunter will ever be 5k under? I think not.

 

I don’t, but I was referring to the Sport/OR trims.

 

Yea, hopefully in a few years the lower trims will be 10+ percent off MSRP.

 

That’s just stupid

 

The adjusted dealer markup, that is

 

Marin Toyota were selling new 2024 Tundras for 8k off MSRP with only a $995 addon, so basically $7k off msrp for all their on the lot tundras.

 

The sheet says srp …? Not msrp they making up the number ?

 

60k for a midsize pickup truck. Theyve gone insane. Nearly 65k after tax title and license? They can kiss my ass

 

saw @dil mentioned Roseville Toyota. Looked online when i was researching getting my 23 Tacoma and they were doing dealer markups then and immediately removed th3m from my search group.
They are now listing 2024s with a $20K markup

 

Hard to believe anyone is paying the markups. There are of plenty of dealers who don’t do that.

 

Totally worth it for the skewp.

 

Where in NorCal?