4th Gen Tacoma (2024+)

They did pretty well during the covid years.

 

That says 2022 or am I reading that wrong

 

It could also be because you typically get more truck for your money and also get better gas mileage than the tundras.

 

Wiki doesn’t have the 2023 sales figures yet.

 

Did very well in the pandemic.

Check out the sales figures for the RAV4. Holy crap!

 

That's why I questioned the fact you wrote 2023 lol

 

Yeah why I wrote in the sales figures for 2023.

this one has 2023. Says 234K, found another source saying 237K.

https://www.goodcarbadcar.net/toyota-tacoma-sales-figures/

 

So 2022 and 2023 were the exact same? That's crazy

 

pretty unlikely that they sold exactly the same number in 22 and 23, like your wrote in number and the screenshot suggest

 

my mistake,


Found these numbers. Each source seems a little different

https://www.goodcarbadcar.net/toyota-tacoma-sales-figures/

 

Pretty crazy. Especially since they were selling for MSRP or above. So what was the Tundra’s problem again? Are we still blaming low sales on covid?

 

Full size truck buyers tend to be very brand loyal to the American manufacturers, not even sure why Toyota tries to compete.

 

Well they are the largest vehicle manufacturer in the world so they probably sell enough

 

Yeah, plenty of other models that make them money.

Land Cruiser US sales were dismal for years and they kept it around.

 

I think Toyota has the Tundra in the line up because they want to give customers more reasons to go to the showroom. They get a decent number of Tundra sales but many come to check out the Tundra and end up with the less expensive Tacoma. Soon they'll be checking out the Tacoma and end up buying the less expensive Stout.

 

. That Kirk guy did a video in the last couple weeks that I watched and he thinks it's a while before we will see that truck , possibly 3 to 4 years

 

If you give someone only one option and they don't like it/can't afford it, you get zero sales. If they end up with a less expensive vehicle, at least you get some profit.

 

Toyota doing this has worked before as Tacoma is the best selling midsize truck in the country for a while. Seems their strategy is working so why change it.

 

While Tacomas are great, 2 factories versus 1 kinda make it impossible for any other brand to catch them. Same with Ford, they have 2 F-150 plants, Tundra cannot compete with that ever, just from a volume standpoint.

 

It's not a zero-sum game. Not all Tundra sales come from potential Tacoma Sales. The Highlander didn't significantly reduce 4Runner sales. More models, more sales.