4th Gen Tacoma (2024+)

Lol!

 

Let’s not let facts hurt the Toyota fan boys feelings. They must prove that their truck is best.

 

My favorite line is “look at all dem Tacoma sales”:

While ignoring the simple fact that Tacoma is the only model in the segment with 2 plants (also Ranger shares its plant with Bronco, Colorado/Canyon shares its facility with Express and Savana). Also before the fanboys attack, F series is same. They succeed from a numbers standpoint as well. Kansas City and Dearborn plants.

 

The Tacoma and Frontier were the only mid-size trucks that could realistically sell at volume in Q4 given Chevy and Ford were out of the picture. So, my question is, why didn't the Tacoma sell in higher volumes?

 

• Perception that 24 Tacoma would be available sooner
• Anticipated discount on outgoing 23 weren’t there.
  
• Forced adds from dealers lowering total sales
• Higher interest rates across the board
• Customers switching to full size
• El Niño
• Increase in births lead to larger family sizes leading to higher demand for Sienna equipped with a truck engine.
  
• Insert other speculative idea here.

 

I think Ford and GM are content with how many midsize trucks they sell since they sell so many full-size trucks already.

 

I can on my 3rd gen too though lol.

 

I think that's fair and accurate.

One option I didn't mention was the Gladiator, and its sales were down 22% even with their massive discounts. It looks like the midsize segment took a big hit overall given all the players are down on sales.

 

Not repeating it from anyone else. Saying it as a shopper who couldn't find one to purchase anywhere in my state.

 

Same thing happen with the Tundra generation change. Wanted one when I bought my Tacoma in October of ‘21 but the weren’t out yet. Almost bought a Ranger over the Tacoma, even had a deposit down on one, but Toyota got the Tacoma to me faster, 5 weeks instead of Ford’s 6-8 months. At the time needed a new truck like now!

 

Last week my local dealer was showing 3 or 4 2024 Tacomas (within VIN#s) for sale at MSRP on their website. As of yesterday, none of them is showing up. Is it possible these trucks were sold/delivered? They would not take them off the website unless they were OTD, correct?

 

It’s tight back there, test drove one. If we had to haul extra people, don’t think I would buy either one. Crew cab full size would be it.

Tundra DC vs CC vs Taco DC

 

Same here when I’ve been looking. Maybe 20 total in a reasonable distance, virtually none anything but LTs and WTs

 

Did they not get the orders or could they not build the trucks. It is impossible to know unless you know that factories production capacity but I think the ranger is built at the same factory as the Bronco. The Ranger has 32,000 trucks sold and the Bronco had 127,475 so around 159,000 vehicles.

 

Ditto. Slim pickings. Wasn't actually rushing to buy and was waiting for Taco information, but if they had a bunch of them, maybe there would be an under MSRP deal like the Silverado deals and I may have bit.

EDIT - this is typical ... Note the number of Colorado, 0, versus Silverado 1500, 124.(Image links have not been working for me. Added a URL link too.)



https://www.dropbox.com/scl/fi/w49b...land.jpg?rlkey=nesrgs8riw4zlt4bllkcn04al&dl=0

 

Auto Trader shows 2,802 NEW Colorados sitting on lots Nationwide. Auto Trader shows 22,678 NEW Tacomas sitting on lots nationwide. I'm not sure thats MANY Colorados sitting on lots....

 

Why do we even care how many vehicles each manufacturer sells? I’m not buying products based on how many are sold. I’m buying based on quality. I’m sure Huffy sells millions more bikes than companies like Santa Cruz or Specialized. That doesn’t make me want a Huffy.

 

Toyota will always be the mid size truck king, where-as the Tundra doesn’t do all that well compare to the Big 3 in the full-size market.

‘24 year end sales of the mid-size will paint a better picture if the Tacoma got a chink in its’ armor. I am speculating it will. Some buyers will move to full-size, others may leave the brand altogether, or just may hang on to what they have.

 

Also the fact that the 24 Colorado hasn’t shipped yet makes me think there isn’t some glut of them on lots. My hometown lot couldn’t even get them ordered with any reasonable lead time.