Help me make an offer

Hey guys. I've been into jeeps forever, but I've just about had it with them. I need a new vehicle that won't fall apart in 10 years . I test drove a sweet base model double cab taco this weekend and I think I'm in love. Based on the window sticker below, what would be a good price to offer the dealer?
Thanks!!

http://i305.photobucket.com/albums/nn218/josh0288pix/4x4.jpg

 

check nada pricing but when ever someone in my family buys new weve always pay 2-4k less than sticker

 

carsdirect.com is your friend. Come in strong, check around at a couple dealers within 100 miles on the phone once you have an idea from that site.

 

Go to edmunds.com and find out how much the dealer paid for it. Then offer them the same amount. They'll still make money because Toyota pays them every time they sell a truck.

 

well nada doesnt have the tacoma listed so

 

consumer reports has a really good price break down but it costs like 10-15 bucks to get

 

I had numerous dealers fighting for my business. I told each one of them about the others and would relay their prices back to each other.

When I got asked "What would it take for you to buy today?" I would reply that the other 4 dealerships would have to have a chance to beat their lowest price

 

http://www.edmunds.com/new/2009/toyota/tacoma/101020853/prices.html

 

http://www.nadaguides.com/default.aspx?l=1&w=20&p=37&f=5634&m=1214&y=2009&d=18668&vt=new

 

i put in '10, thats why

whichever site has the lowest cost for that truck... take that price to them

 

I paid 24,100 for my TRD Dblcab Sport shortbed.

 

^ what he said and that's with TT&L

 

Like someone said on here already, carsdirect.com is really good with the pricing.

 

Wow! So helpful!! Thanks gang.
I'm neck deep in all the websites above and I'm noticing that none of them have the option of selecting power windows & locks as a feature. I assume this means they're standard on every model, right? If that's the case, then this particular vehicle I'm looking at (pic of sticker at top of thread) really and truly is a base model and I can go by the numbers I've found.

Carsdirect - $24,507
Edmund's - $25,259
Nada - $24,352

So I'll probably offer $24,500 if the power windows & locks are indeed standard. Are they?

 

Ya i'm pretty sure pw/pl are standard on the base models

 

oh and welcome to tw...as you can tell everyone here is friendly and helpful.

 

i just bought my 2009 TRD sport package, back up camera and blue tooth included. $28,600 out the door. My bank has a car buying service which pre-negotiates the price for you. Saved me about 3k

 

Thanks to everyone's help I made an offer yesterday. My salesman got back to me today with a figure $1000 north of what I offered, citing a "Toyota Marketing Fee" of $903 that they "have to pay on top of invoice to the manufacturer for every vehicle". I'm suspicious. Anybody ever heard of this?

 

That is such bullshit.

 

Toyota pays THEM for every vehicle sold!

** EDIT **

And it's called Dealer Holdback and for Toyota it should be 2% of MSRP

http://www.edmunds.com/advice/incentives/holdback/index.html

Which means the get like $500+ from toyota no matter how much they sell the truck for.