5 Things You Should Know About Stanley Black & Decker (and Dewalt)

5 Things You Should Know About Stanley Black & Decker (and Dewalt)

Posted on February 4th, 2014 by Stuart Deutsch
While private companies can operate under shrouds of secrecy, public companies cannot. Public companies, such as Black & Decker, are required to make public certain information for investors.
Conference call transcripts, annual reports, financial reports, and investor overviews can shed light on public companies’ strategies and successes.
Following are 5 things you might find interesting about Stanley Black & Decker. We actually discuss 6 points, but #0 is a fun one that doesn’t really count.
0. In addition to advertising at Major League Baseball events and sponsoring NASCAR drivers, Stanley Black & Decker sponsors Professional Bull Riders. They also sponsor European football events, Moto GP motorcycle racing, and are the official tool provider of Walt Disney World.
Source: Stanley Black & Decker Investor Overview (as of 2/4/14) PDF (page 12).
[Am I the only one surprised and amused by this?!]


1. Stanley Black & Decker brands dominate the global construction & DIYer hand tool market. Craftsman holds second highest market share, and private label companies combined come in third. Klein, Channellock, Estwing, Lufkin, and Irwin are “marginal” brands*.
Source: Stanley Black & Decker Investor Overview (page 19), 2013 Investor Day (PDF) (Page 11).
*Q1 2012 earnings conference call transcript PDF page 12, in the context of how private label brand growth doesn’t affect SBD, but that the marginal brands get squeezed.
2. Stanley Black & Decker brands also dominate the global construction and DIYer power tool market. Worldwide, Bosch is in second place, Makita in third, and then there’s Hitachi, TTI, Hilti, Husqvarna, Craftsman, and Toro.
Source: 2012 3rd party research, Stanley Black & Decker Investor Overview (page 19), 2013 Investor Day (page 11).
[Note: The two plots depicting the power tools market are in disagreement with each other, in how they show different values for SBD's relative market share(~23% and ~31%). Both will be shown here until we hear back from SBD about which one is the more accurate representation.]
3. Stanley Black & Decker describes itself as the: largest, most global, most innovative, fastest growing, most efficient, and most profitable tool manufacturer.
Source: 2012 3rd party research, Stanley Black & Decker 2013 Investor Day (page 21).
4. Stanley Black & Decker earned a LOT of money last year. Their construction and DIY segment drives in the most sales and profit, followed by their industrial segment, and then security products and services.
In regard to construction and DIY tools and products, 41% of their revenue is tied to existing residential construction, repair, and DIY efforts, 29% of their revenue is tied to new residential construction projects, and 24% of revenue is tied to the non-residential commercial construction market.
Source: Stanley Black & Decker Investor Overview (page 49).
If you want to see SBD’s most recent financials, here’s a look at their 4Q 2013 and 2013 full-year financial report: PDF.
5. Dewalt has brought more than 250 new jobs to their Charlotte, NC facility as part of their Built in the USA with Global Materials campaign that involves domestic assembly of select Dewalt power tools.

 

Is there a point to this post?

 

So they sponsor PBR and dominate markets. OK....

 

I thought there was going to be some profound meaning to this post… I like that dewalt assembles their stuff in the usa. Thats becoming more and more scarce

 

Yeah sure there is. Well umm hmmm....

 

i own a few of their products.

 

I smell a pump and dump.

 

Black and Decker tools are garbage , the DeWalt stuff is OK

 

Its all crap!............Bright side they created jobs for some people who probably really needed work

 

I've been plenty happy with the 18 volt cordless stuff, their circular saws blow IMO. Makita 5007F FTMFW.

 

Stanley is crap too!!

 

IDK about that , I really like my DeWalt tablesaws , thickness planer , and plate joiner

 

Pretty sure stanley is also parent company of mac tools.

 

Also your flathead and phillips screwdrivers!

 

I am ?

 

For what it's worth, DeWALT is a Stanley/Black & Decker brand (as well as Mac tools).

http://www.stanleyblackanddecker.com/products-services/our-brands

 

Yeah , it's in the OP here

http://www.tacomaworld.com/forum/ga...o-owns-what-guide-corporate-affiliations.html

 

'Twas a subtle joke my friend.

 

So was mine , a spelling joke

 

Huh. Been a woodworker since 1992. I build guitars. I don't have any of those shit Black & Decker or Stanley tools in my shop, not a single one. Hard to get much lower in tool quality, in all honesty. I do have a DeWalt sander. I use it for wet sanding lacquer because it's cheap and expendable.

"You're only as good as your tools" - that's the Crapsman motto, right?

Porter-Cable, Festool, Makita and Snap-On. I do have a full set of Crapsman screwdrivers for working on household stuff. They still make 'em in America, I guess that counts for something. Estwing and Channellock are as well. Those are decent.

Yes, I am a total tool snob and a dick about it, but I work in tolerances of a thousandth of an inch and I can't have some shit router that doesn't spin straight destroy a piece of wood worth a couple hundred bucks. If you mean business, spend the money. Life is too short to use cheap tools.