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NOW Sports Nutrition, Whey Protein Isolate, 25 g With BCAAs, Unflavored Powder, 5-Pound

4.3 4.3 out of 5 stars 7,904 ratings
Amazon's Choice highlights highly rated, well-priced products available to ship immediately.
Amazon's Choice in Sports Nutrition Whey Protein Powders by NOW

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Unflavored
81 Servings (Pack of 1)

Purchase options and add-ons

Brand NOW
Flavor Unflavored
Servings per Container 81
Item Weight 5 Pounds
Material Type Free No Artificial Sweeteners

About this item

  • NOW Sports products are comprehensively tested so you can trust that our products are pure and effective for every level of athletics.
  • PROTEIN POWDER WITH BCAAs: Whey Protein Isolate is a high-quality protein that is both bioavailable and easily digested.
  • UNFLAVORED, NO ARTIFICIAL SWEETENERS: Mix one level scoop into your daily smoothie for 25 g of protein per serving.
  • GMP Quality Assured: NPA A-rated GMP certification means that every aspect of the NOW manufacturing process has been examined, including our laboratory/testing methods (for stability, potency, and product formulation).
  • Packaged in the USA by a family owned and operated company since 1968.

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From the manufacturer

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Product Description

NOW® Whey Protein Isolate is a high-quality protein that is both bioavailable and easily digested. Whey protein has naturally occurring branched-chain amino acids (BCAAs). NOW® Whey Protein Isolate is ideal for active individuals. Whey protein is considered to have the highest biological value (BV) of any protein source - superior in essential amino acid content to beef, milk, casein, or soy. Natural color variation may occur in this product.

Product details

  • Is Discontinued By Manufacturer ‏ : ‎ No
  • Product Dimensions ‏ : ‎ 8 x 7.95 x 11 inches; 5 Pounds
  • Item model number ‏ : ‎ 2174
  • Date First Available ‏ : ‎ June 4, 2004
  • Manufacturer ‏ : ‎ NOW Sports - Nutrition and Wellness
  • ASIN ‏ : ‎ B0015AQL1Q
  • Country of Origin ‏ : ‎ USA
  • Customer Reviews:
    4.3 4.3 out of 5 stars 7,904 ratings

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NOW Sports Nutrition, Whey Protein Isolate, 25 g With BCAAs, Unflavored Powder, 5-Pound
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Price-37% $75.94
List:$119.99
$49.99$52.99-13% $69.95
List:$79.95
$29.22$39.99
Price Per Unit$0.95 / Ounce$0.93 / Ounce$0.83 / Ounce$0.87 / Ounce$1.52 / Ounce$1.25 / Ounce
Delivery
Get it as soon as Wednesday, Mar 20
Get it as soon as Wednesday, Mar 20
Get it as soon as Wednesday, Mar 20
Get it as soon as Wednesday, Mar 20
Get it as soon as Wednesday, Mar 20
Get it as soon as Wednesday, Mar 20
Customer Ratings
Ingredient quality
4.1
4.4
4.6
4.7
Flavor
3.4
4.0
3.6
4.4
Value for money
4.0
4.3
4.0
Sold By
Amazon.com
Axio Supply
Axio Supply
eSupplements
Nature and Herbs
TGS Nutrition
flavor
Unflavored
Unflavored
Unflavored
Unflavored
Unflavored
Unflavored, Flavorless
protein source
whey
whey
whey
whey
whey
whey
weight
5 pounds
5.7 pounds
2 pounds
target gender
unisex
unisex
unisex
unisex
unisex
unisex
ingredients
Calcium, Potassium, Phosphorus, Magnesium, Microfiltered Whey Protein Isolate (milk) (providing ß-lactoglobulin, a-lactalbumin, Immunoglobulins and Glycomacro Peptides) and Sunflower Lecithin (<1%). Contains no sugar, salt, starch, yeast, wheat, gluten, corn, egg or preservatives.
hey Protein Isolate, Sunflower Lecithin
Whey Protein Isolate (Whey Protein, Sunflower Lecithin) (instantized).
Whey Protein Isolate, Sunflower Lecithin (< 1%). Contains milk.
Whey Protein Concentrate, Non-GMO Sunflower Lecithin *Contains Milk Ingredients

Important information

Safety Information

Use this product as a food supplement only. Do not use for weight reduction.This product is labelled to United States standards and may differ from similar products sold elsewhere in its ingredients, labeling and allergen warnings

Indications

Use this product as a food supplement only. Do not use for weight reduction.

Ingredients

Calcium, Potassium, Phosphorus, Magnesium, Microfiltered Whey Protein Isolate (milk) (providing ß-lactoglobulin, a-lactalbumin, Immunoglobulins and Glycomacro Peptides) and Sunflower Lecithin (<1%). Contains no sugar, salt, starch, yeast, wheat, gluten, corn, egg or preservatives.

Directions

Mix or blend 1 level scoop (28 g) into 4 to 8 oz. of cold water, milk or your favorite juice. Also consider adding NOW® Flax Seed Oil for enhanced nutritional benefit. Please note the additional calories and nutrients provided by the ingredients.

Legal Disclaimer

These statements have not been evaluated by the Food & Drug Administration. This products is not intended to diagnose, cure, mitigate, treat, or prevent any disease.

Statements regarding dietary supplements have not been evaluated by the FDA and are not intended to diagnose, treat, cure, or prevent any disease or health condition.

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Customer reviews

4.3 out of 5 stars
4.3 out of 5
7,904 global ratings

Customers say

Customers like the blending, value, and ingredients of the protein supplement powder. They mention that it blends well, is easy to mix into liquid, and has a smooth texture. Some appreciate the low carbs and no added sugar. They also appreciate the high quality ingredients and the perfect combination of nutrients to support muscle repair. Opinions are mixed on ease of use, and taste.

AI-generated from the text of customer reviews

1,096 customers mention1,031 positive65 negative

Customers like the ingredients in the protein supplement powder. They say it's the purest source of protein, adding a substantial boost to boot. They recommend it to anyone who wants high-quality protein that is affordable and doesn't taste like a sports drink. The powder is just protein and is a nutrient-dense meal in itself.

"...Easily mixes in my bottle, even without the shaker ball. Solid whey protein and highly recommended." Read more

"...With 25g of protein per serving and added BCAAs, it provides the perfect combination of nutrients to support muscle repair and growth, helping him..." Read more

"...Eating healthy: Recently I started eating healthier. It's a lot easier then you think. Vegetables, low fat meats, egg whites...." Read more

"...it had no artificial flavors, sugars, colors etc and gets straight to the protein...." Read more

803 customers mention708 positive95 negative

Customers like the blending of the protein supplement powder. They mention that it blends well, is easier to mix into liquids, and thickens sauces without altering the taste. The texture is smooth, and it can be mixed into milk without the need for a blender. It can be had with almost anything and will not impart any strong taste. Overall, customers are happy with the mixing of the product.

"...The price is unbeatable when you catch it on sale. Easily mixes in my bottle, even without the shaker ball. Solid whey protein and highly recommended." Read more

"...The creamy vanilla flavor is delicious and mixes easily with water or milk, making it a treat to enjoy after a tough workout...." Read more

"...It mixes well with water, not the best with milk though. I usually add some water on top as well...." Read more

"...The quality seems very good, mixes well, the taste is good, low calories and sugar...." Read more

723 customers mention610 positive113 negative

Customers like the value of the protein supplement powder. They say that it has a good price, excellent quality, and can be added to any shake or meal. Some say that the concentrate is cheaper and the best quality to price ratio of any protein supplement. Overall, customers are happy with the value and quality of the product.

"...The price is unbeatable when you catch it on sale. Easily mixes in my bottle, even without the shaker ball. Solid whey protein and highly recommended." Read more

"...The value for money is unbeatable, especially considering the high quality of the product and the noticeable benefits it provides...." Read more

"...While the price is lower than almost every other whey isolate I could find, it would be nice if it were under $10/lb, but I know I'm dreaming...." Read more

"This is a quality whey isolate at a great price. I mix it in my blender with ice, water and frozen fruit and it's too die for...." Read more

326 customers mention312 positive14 negative

Customers like the low-calorie and sugar-free ingredients in the protein powder. They also appreciate the low cholesterol and whey protein content. The product is perfect for lactose intolerant individuals.

"...I like this because it had no artificial flavors, sugars, colors etc and gets straight to the protein...." Read more

"...The quality seems very good, mixes well, the taste is good, low calories and sugar...." Read more

"This gives you the protein without all the sugar other whey protein powder." Read more

"I love the fact that this is sugar-free and artificial sweetener free. That is nearly impossible to find at an affordable price...." Read more

214 customers mention176 positive38 negative

Customers like the dissolveability of the product. They say that it dissolves very well and is not prone to curdling in higher temperature. They also mention that it is quickly absorbed and utilized by their body, and that the protein breaks down clean in water.

"No grainy texture. Easily dissolves" Read more

"I have a spring shaker ball in my container and this powder dissolves with no clumps. I doubt I even need it...." Read more

"Only two ingredients! No flavors, no filllers, no nonsense! Dissolves well in whole milk. No gastrointestinal issues after I drink it...." Read more

"Blender dissolves powder easily. So glad to find Protein Powder without Sucralose or other sugars." Read more

2,003 customers mention1,261 positive742 negative

Customers have mixed opinions about the taste of the protein supplement powder. Some mention that it blends seamlessly, thickens their sauce without altering the taste, and isn't too sweet. Others say that the taste is awful, similar to baby formula, and a bit bitter.

"It's unflavored but it does have a taste. It's in my opinion not terrible but I can see how others find it so. I got use to it...." Read more

"...The creamy vanilla flavor is delicious and mixes easily with water or milk, making it a treat to enjoy after a tough workout...." Read more

"...I got the flavorless one and it tastes like a cheese byproduct or something but I don't mind it as I take scoop to mouth and drink and mix it with..." Read more

"...If you didn't know Whey is actually the protein from milk. It doesn't taste like milk but you get maybe a hint of that taste...." Read more

229 customers mention151 positive78 negative

Customers are mixed about the ease of use of the product. Some mention that it doesn't upset their stomach at all, and they have never experienced any gastrointestinal issues. Others say that it makes their stomach hurt and is a bit difficult to use.

"...switches things up, allows rest days, keeps you motivated, and is easy to follow...." Read more

"...Dissolves well in whole milk. No gastrointestinal issues after I drink it. I would definitely recommend it for the price." Read more

"...Otherwise it's decent protein but eating more than 1 scoop made my stomach gurgle." Read more

"...Try it! I drink it with water and it’s tolerable. I usually even gag to nasty tastes. So with that being said, I do not gag with this." Read more

How does this compare to "Optimum Nutrition Gold Standard Natural" ?  Read on...
5 Stars
How does this compare to "Optimum Nutrition Gold Standard Natural" ? Read on...
I ONLY buy all-natural protein (NO Aspartame/Acesulfame-k/Sucralose, NO chemicals or artificial colors/flavors/colors)! And anyone consuming protein is presumed to be inherently health-conscience, so why would anyone consider ANY protein powder with this crap in it? That is beyond me. There are 1,000 flavors (double-chocolate chip cookie dough, triple espresso fudge cake, cake batter, blue lemon truffle punch, etc...) I mean seriously? Are there millions of morbidly obese body builders out there who need their protein shake to taste like their favorite candy-bars and screw their health in the process?? Anyway, I'll get off my soapbox, but for the rest of you who don't want cancer or brain-tumors and actually care about what they shove into their bodies, then look no further than this protein powder! Ok, I've spent many days doing the research to see if I can de-throne my current protein king powder (&quot;Optimum Nutrition Gold Standard 100% Natural Whey Protein Powder&quot;) which I absolutely love! But wanted to see if there was something better or just as good for cheaper. Enter this product. Now, this review is to compare these two highly rated kings! These 2 powders are the best of the best when it comes to All Natural. To help with the analysis, please refer to the attached diagram. So, the bottom line is that for $1.00... NOW=39g protein, ON=30.9g protein. So, with NOW, you get 26% more protein for the same buck! Hows that for a &quot;dollar menu&quot; analysis. They are both highly rated and are both EXCELLENT choices... however, the difference is the ON has sugar (yes, natural sugar!) and has natural flavoring, so of course humans like sweet things so it gets the edge on taste (10/10 in my book... I literally love it just as much as a milkshake and it isn't that sweet, just enough to be lightly evident but not unhealthy). Now, the reviews for this NOW said it tasted horrible and bitter and I was really afraid to buy it but due to the $ per gram of protein and appearing an even healthier choice compared to the ON, I thought I'd try it. Let me tell you, it is totally awesome! Now, not as awesome as the sugar sweetened ON, but for having nothing in it but 100% protein (no sweetner/flavors) it is totally OK!!! Now... let me preface these &quot;taste&quot; statements with one thing... I ALWAYS use milk in my protein shakes (16 oz milk - fat-free / 1% / 2% / whole) with 2 scoops protein, blend 20-seconds, drink. I thought I'd have to mix half/half of NOW/ON but I really don't. The NOW tastes just neutral, like I'm just drinking milk (which I love) but the same or even a little better than just plain milk. Now, given that NOW has no sugar/flavoring, it is a &quot;more&quot; natural choice compared to the ON.. and on top of that, has 26% more protein per $1.00 spent... I'm totally sold! If I'm in the mood I can flavor it with vanilla, honey, chocolate, peanut butter, bananna. Or, it tastes neutral enough to where I don't feel I have to drown the flavor out with any of those things... because at least with milk, it tastes great just by itself!! Plus, the NOW has the added benefit of being flavor-neutral for usage in recipes (w/o inadvertantly adding sweet/flavored(vanilla/chocolate) flavor to your favorite recipes. Another fringe benefit worth noting is that the NOW is still a 5.0 lb jug. It is not trying to sneakily down-size to 4.8lb (like the ON)... this is how manufacturers do it slowly so you're still paying the same $50/tub but the tub is now a wee-bit smaller... evil, evil, I say. Anyway, both of these are my absolute favorite proteins, but taking a deep-dive into the nitty gritty details... there has emerged one-clear winner to rule all of the natural proteins out there (IMHO). Thanks for reading and I hope this helps you (I took out 3 hours on my day off to put this review together for you!). Let me know if this was helpful to you or if you have any questions. thanks!
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