OEM Goodyears not rated for heavy snow? Same as '17 TRD PRO?

I am a bit confused. The 2017 TRD PRO advertises to use the Kevlar Goodyears. These appear to be the same as the '16 TRDs (Non-Pro but whatever). It specifically says on Tire Rack these are not rated for heavy snow (like a KO2). Every piece of promotional material shows the '17 Pros driving through insane blizzards...and bragging about it.

Anyone know the deal? Any thoughts on why they aren't using BFGs like on the 15s?

 

"Advertising"

 

Stop believing promotional videos. "Closed track, professional driver". The new KO2 is a superior tire.

 

I ordered the 17 TRD PRO and prob the first thing I'll do is swap out the tires. That being said I am a huge BFG fan, but the Generals are going on me. I personally think either tire would be fine for most applications and I don't see "heavy" snow in my near future lol

 

Just because they're not severe snow rated doesn't mean they can't drive through deep snow, they just won't perform as well as severe snow rated tires.

 

The severe snow rating is actually very easy to achieve - the tire just has to perform 10% better on snow than a regular all-season tire. I think most AT tires on the market will achieve the rating, but mfrs don't test them for it, to avoid diluting their winter tire offerings.