New Rims and tires, now I've got rubbing and whine noises

2020 Tacoma trdsport, I took it in yesterday and got new rims and tires and a lift yesterday. Went bigger and did do some trimming as necessary. Now I get home and realize theres a metal on metal rubbing sound (thats quiet enough I have to be against a building to hear) going forward. But in reverse its got a loud whine/squeal sound. Slightly lower tone than when brakes need replacing.
Any ideas as to what it is?

 

Could be a backing plate that got bent slightly.

 

I should have thought of that first (doh), I’ve had to do that on previous vehicles. I did run out there and do a quick adjustment and most of the rubbing noise is gone. Thanks!