Anyone hear of RaZorTop yet?

Saw this and thought the idea was great, but the overall looks is terrible. I already have a bestop soft topper, but the thought of pushing a button to raise and lower my top is pretty cool. I wonder if it would be possible to make a power up/down on a soft topper.

 

That’s an interesting product. If nothing else it looks versatile.

 

I thought it was pretty cool for the simple fact that I dont always need a full topper, but I do always need a bed cover to keep the snow out. Something like this while ugly as sin would be great for the times when I need the full height.