Went to Valdosta Toyota today to look at a 23.

MSRP was $33,8xx, but after they uncharged for all of the items that come from the factory, already covered in the MSRP, the vehicle bloated to $38,9xx. I said I'd not pay twice for items already covered in the MSRP. Just for giggles I offered my 23 KIA Soul GT-Line up in trade, and they came back $8k under. So I said goodbye and they did not bother having the sales manager chase me down or try to rework the deal.

 

Smart....Plenty of Toyotas out there. Shopping online is where it's at and negotiating with many dealerships simultaneously so that you can play them against each other. I hope Toyota increases production. It seem manufactures learned how to decrease supply to drive prices up and increase relative demand. I feel lucky that I bought in 2019.