Isn’t this illegal?

The truck at https://www.toyotaofkent.com/new-Kent-2024-Toyota-Tacoma-TRD+Sport-3TYLB5JN3RT000944 is advertised at $50,978. Same price at cars.com. Probably elsewhere, too.

However, they tacked on paint protection and market adjustment bringing it to $56,577.

Isn’t this false advertising and illegal?

 

When I bought my 23 The dealer had it listed at msrp but the window sticker had a 2k market adjustment on it(didn't pay it).

I've always wondered how dealers get away with it.

 

Nope - They have a disclaimer attached to the pricing.

143. Total Suggested Retail Price includes manufacturer and distributor options and delivery, process and handling fees, which may be subject to change at any time. Excludes taxes, title, license and dealer options, fees and charges. Dealer price will vary.


149. While every effort has been made to ensure display of accurate data, the vehicle listings within this web site may not reflect all accurate vehicle items. All Inventory listed is subject to prior sale. The vehicle photo displayed may be an example only. Please see the dealer for details. Vehicles may be in transit or currently in production. Some vehicles shown with optional equipment. See the actual vehicle for complete accuracy of features, options & pricing. Because of the numerous possible combinations of vehicle models, styles, colors and options, the vehicle pictures on this site may not match your vehicle exactly; however, it will match as closely as possible. Some vehicle images shown are stock photos and may not reflect your exact choice of vehicle, color, trim and specification. Not responsible for pricing or typographical errors. Virtual Inventory, Available Configurations and In-Transit inventory contains vehicles that have not actually been manufactured. These vehicles show consumers sample vehicles that may be available. Pricing, Options, Color and other data pertaining to these vehicles are provided for example only. All information pertaining to these vehicles should be independently verified through the dealer. DEALER DOC FEE: $250.00 IS NOT INCLUDED


And now we know why they haven't sold it yet!!!!!

 

No.

Click those little red numbers next to Total SRP and Smart Price to see why.

It is misleading to the unwary consumer. Sort of the digital version of having the salesman move his lips.

 

The trd decals on the bed look horrendous.

 

They are falsely advertising a price. They can claim it’s a mistake, but it isn’t.

If this practice isn’t illegal, it should be. It’s shady as hell.

 

The MSRP is already ridiculously high, let alone the BS extras on top.

 

Agreed. People really need to avoid these greedy dealers.

But someone will walk in and buy it. I sure as hell won’t.

 

Exactly, its not going to stop until people quit buying.

 

Cloth seats on a vehicle costing over $50k is nuts.

 

That should definitely be illegal.

 

The little verbiage on every single listing where it says they are not responsible for pricing errors is how they could avoid legal trouble.

 

I make it a practice to only do business with honest and respectable dealers.

 

Y'all weren't paying attention during the pandemic?

Even in Canada, where there's some laws against this, the dealerships find a way to stick it to you.

 

Yes, I am paying attention. It’s the reason I am outing these sleaze balls.

 

Where are you seeing the extra cost?

 

19/23 MPGs is extremely disappointing. My truck on 33s lifted, sliders etc, gets 18-21.5 in the summer. Winter it gets to like 16-18.

 

Check out this video. About 5:10 in talks about the games dealers play on the price.

https://www.youtube.com/watch?v=S8VnK6cI8pU

 

No different than Tesla advertising prices including “probable savings”

 

I had them send me a picture of the dealer sticker right next to the Monroney label.