Tonneau cover got run over. Should I attempt to repair it?

I've got a Trifecta 2.0 soft tri-fold. I'd loaded some stuff into the back this morning so the cover was folded up, but I forgot to latch it. As I was accelerating down the service road it suddenly flew open and then blew completely off. By the time I'd circled back around to it it had been run over.

As you can see, the front rail has been bent pretty badly. I haven't ever tried to repair bent aluminum framing and I'm wondering what my chances are of getting it back into shape. All of the lateral rails and frame pieces have been bent at least slightly. The rails are meant to be slightly higher in the middle, and now the back rail is perfectly flat. The front edge of the cover (that goes on top of the front edge of the bed) is bent a little down in the middle now.

What do you think? Any tips for bending this back into shape or is it a lost cause?

And when did the Trifecta 2.0 go up to $500??? I spent a lot less on it five years ago.