WS tranny fluid price??? WTF???

So I needed 3 more quarts of fluid to add to the 10qts that I have in the shop... I swung in to the local stealership and literally got blindsided. They wanted $72 for 3 quarts plus tax. $22/quart??? WTF??? I left it there gently on the counter. Needless to say this trans flush is only going to get 10qts. I did it a 50k so now she is ready to crack 100k. Are they this bad everywhere or is it just by me in Ohio?

 

Rock auto has Aisin WS for around 7 bucks a quart. If you’re doing it every 50k a spill and fill is fine unless you torture the truck.

 

I bought it for about $10/qt from Amazon, I needed an extra qt during a full flush and had to run and get one from the dealer, same thing, about $20/qt.

 

I don't like that I can't buy genuine Toyota WS fluid in jugs. A bit cheaper but easier to use without making as much a mess. Sure, some people just dump the individual bottles in a large container for the hand pump but still.