2016 Pricing question

Having a problem with price negotiations. When I quote the invoice prices in the first post of this thread, dealers ask me where I got this information from and return with a higher number they claim is invoice. What should I say when they ask me where my numbers came from?

For example, model 7544 (DBSB 4x4 OR Auto V6)

Invoice on TacomaWorld is 31,582 + 935 DPH = 32,517

Invoice from dealer is 32,153 + 950 DPH = 33,103

Why? Are their numbers BS?

Also, they want to charge me 579 for the v6 tow package, should I really have to pay this on top of invoice for this truck?

 

The tow package is a $650 option. So yes them asking you to pay for something extra such as an option is not unrealistic. Not sure why they are quoting different prices for invoice.

 

31,582 is the invoice price listed on NADA with no options. Obviously you will have the tow package and it is 579 invoice price, 650 MSRP.
Was their 32153 price including the tow package? If so that is less than invoice, if not, does the truck have other options such as carpet floor mats, bed light, etc? That could be the difference.

 

Dealer invoice will also have a regional advertising TDA fee depending on where you live:

 

My Access Cab 4x4 Auto listed for $33,488 in East Tennessee.

I gave $31,500 in Chicago, Illinois.

My local dealer said what I paid was less than their cost on same truck.