2024 Price Thread - What Did You Pay For Your Tacoma?

lol no i wish. I traded my 2017 sport for a 2023 Civic Type R in January and got 28k. CTR has been fun but i miss having a truck. Ill have to update my profile here when i get it.

 

ROFL. Ok, thanks. Congrats on the new truck!

 

Window sticker attached

Paid 50,500 OTD

 

1. 2024, TRD Off Road, Bronze Oxide, Auto, 6ft bed
2. MSRP - $49,535
3. Options - TRD Off Road Upgrade Package
4. Cost of dealer add ons- no dealer add ons
5. Price before Tax Title License (TTL) including incentive/rebate - $45,013
6. Discount 1-(#5/#2)*100=% off MSRP - 9.3% off MSRP
7. Incentive (rebate/customer cash) - no incentive
8. Price Out The Door (OTD) - ~$50,500 after TTL
9. Trade in vehicle(year, make, model, trim) - N/A
10. Kelley blue book trade-in value - N/A
11. Trade allowance(amount given for trade) - N/A
12. Date purchased - 09/20/24
13. State purchased - CA

Managed to find one without a long list of port or dealer-installed accessories that I didn't want at a good discount from a no-haggle dealership! I used their price to negotiate a slightly lower price from a different dealership for a similar truck, but ultimately decided that saving $500 wasn't worth living with white interior trim and the hassle of removing and selling the ARB sports bar. Plus, it was refreshing to go through the purchase process without the endless parade of four square diagram upsells...

 

I may end up doing the same, how many miles were on the type R and what area of the country were you in?

 

10k and Indiana. Midwest prices are going to be your best move.

 

1st post under this name - MSRP for a Trailhunter

 

For a while, 3% was looking like the standard. It’s looking like 7%+ may be possible all the time if you’re willing to put the work in.

 

***Canadian Truck and Values

1. Year (2024), trim (Trailhunter), color (White), transmission (6A), bed (6 ft)
2. MSRP (86500)
3. Options (Matte black door mouldings, Matte black tailgate inserts, ECP 72 month/200k km)
4. Cost of dealer add ons- (tint, floor mats, nitrogen, etc) (Badges/mouldings, Zero Risk Wear Plan, $1200 total)
5. Price before Tax Title License (TTL) including incentive/rebate $87700
6. Discount 1-(#5/#2)*100=% off MSRP) NONE
7. Incentive (rebate/customer cash) $3000
8. Price Out The Door (OTD) ($84131)
9. Trade in vehicle(year, make, model, trim) (2023 Tacoma Nightshade)
10. Kelley blue book trade-in value ($51000)
11. Trade allowance(amount given for trade) ($50000)
12. Date purchased (Sept 23, 2024)
13. State purchased (Alberta, Canada)

Not included here is my extended warranty for $4k, purchased separately.

Zero chance of price negotiation on trailhunter models in Canada. But maybe on gas job tacomas yes. Hybrids are few and far between.

 

I have been battling trying to get to 5% on a $61,000 MSRP truck. Hitting another dealer today.

 

What dealer is this?

 

I'm in SoCal looking for a new Tacoma and wanted to know what dealer is discounting this much? Thank You

 

That 12.2% was a complete fabrication.

 

Does your truck have black Softex seats?

 

I would agree. I like the way the OP stated to put in ALL the details. Easy to say you got X% off MSRP but when there is a trade and financing then all the funny business starts. I mean dealers aren't going to lose money and a simple 12% off deal they are actually losing money unless they are a HUGE dealer. Loves love to brag about their huge % off but then forget the whacking they take on their trade in etc.

The only other line that they should add is "put in your vin and what would Carvana have given you for the trade" to then at least have a barometer on the trade value.

MSRP threads are like MPG threads.

 

Tacoma Price Info:

1. Year, trim, color, transmission, bed=2024 Toyota Tacoma TRD Off road Double Cab Long Bed 4WD
2. MSRP(before dealer add ons)=$47588
3. Options
4. Cost of dealer add ons- (tint, floor mats, nitrogen, etc)=$4444
5. Price before Tax Title License (TTL) including incentive/rebate=$45161
6. Discount 1-(#5/#2)*100=% off MSRP)=5.2%
7. Incentive (rebate/customer cash)=$0
8. Price Out The Door (OTD)=$49500
9. Trade in vehicle(year, make, model, trim)=2022 Tundra Limited TRD Off Road 5.5ft Bed 2WD with 25,000 miles and a MSRP of $55600
10. Kelley blue book trade-in value=$41700
11. Trade allowance(amount given for trade)=$41000
12. Date purchased=10/02/2024
13. State purchased=SoCal

I negotiated the OTD price down to $48500 and then mentioned my trade in and they would not give me the KBB value of $41700. Once I provided the KBB appraisal then they began to negotiate again and gave me $41000 for the Tundra. Still a huge hit but with the looming engine recall I did not want to wait any longer and take the risk of being without a reliable vehicle as the winter approaches. Many Trips to Mammoth.

Toyota HB see JJ

 

Been keeping my eyes peeled for Sport/Premium/Underground for a few months now, and came across this deal in transit via Toyota Smartpath. Didn't haggle price any further, and they came in close enough to KBB on first offer. So certainly not the most amazing deal in this thread, but it was a super simple process, just the way I like it (so far anyway, I don't have the truck yet).

1. 2024, TRD Sport 4x4, Underground, Auto, 5ft bed
2. MSRP - $55,518
3. Options - TRD Sport Premium Package, Cast Aluminum Running Boards, Spray On Bedliner, Body Side Molding, Door Edge Guards, Ball Mount, Alloy Wheel Locks, Door Panel Scuff Protectors, All-Weather Floor Liners and Door Sill Protectors, Quick Charging Cable Package
4. Cost of dealer add ons - N/A
5. Price before Tax Title License (TTL) including incentive/rebate - $51,607.25
6. Discount 1-(#5/#2)*100=% off MSRP - 7.04%
7. Incentive (rebate/customer cash) - N/A
8. Price Out The Door (OTD) - $54,537.39
9. Trade in vehicle(year, make, model, trim) - 2016 TRD Sport
10. Kelley blue book trade-in value - $17,576
11. Trade allowance(amount given for trade) - $17,000
12. Date purchased - 09/30/24
13. State purchased - MA

 

Bought my first Tacoma, and Toyota, in mid September - had put in a request with the dealer for the spec I wanted in April.
Overall I'm super happy with it, and only one minor issue that's come up thus far (brake pedal sensor sticking, dealer replaced at no-cost).

1. 2024, Off-Road, Solar Octane, 6MT, 5' bed
2. MSRP - $48,795 ($35928.73 USD)
3. Options - Bedliner, Body Side Moulding, PPF Hood, PPF Door cups, PPF Roof, Door panel scuff protectors, All-Weather floor liners, Wheel locks, Side storage case.
4. Cost of dealer add ons- $2,320.26 ($1708.45 USD)
5. Price before Tax Title License (TTL) including incentive/rebate - $53,367.94 ($39295.88 USD)
6. Discount 1-(#5/#2)*100=% off MSRP) - N/A
7. Incentive (rebate/customer cash) - N/A
8. Price Out The Door (OTD) - $59,743.47 ($43990.31 USD)
9. Trade in vehicle(year, make, model, trim) - N/A
10. Kelley blue book trade-in value - N/A
11. Trade allowance(amount given for trade) - N/A
12. Date purchased - 09/14/2024
13. State purchased - BC (CAN)

 

The MSRP on the

is about $44,000 USD. Where are you located?

 

BC, Canada
I'm honestly surprised to see the MSRP differences between Canada and the US on these trucks.