Another tire question

I've been confused about the tire pressure that is on the label on the door pillar. Is the pressure that is supposed to be in the tires that pressure that is set by Toyota or do I go by the cold max psi that is printed on the tire itself? I've got a 2010 Taco 4x4 double cab v-6 with tow package and yes I do tow both a TT and boat. The tires that are on my truck now, BFG all terrain. are replacements for the stock but are the same size as the originals. There's no lifts or anything else that has been done to the truck. How do I judge what psi to put in them?

Thanks Flyguy

 

The door pressure is ideal for the Rugged Fails... but an All Terrain TA is a stiffer sidewall tire... so do the chalk and/ or feel how it does... If a new tire has too little pressure, it will fell 'squishy' when you are turning. The Rugged Fails had a max. pressure of 35 psi and the door recommended 29 front and 32 rear. My newer Hankooks have a max. pressure of 44 psi and I find 38 psi to be ideal.

PS, what is a 6.0 L (in your vehicle info.)?

 

Lolz