Complain all you like, sales keep going up

commbubba19 · Dec 17, 2018

https://www.autoguide.com/auto-news...s-one-of-america-s-best-selling-vehicles.html

One year ago, the Nissan Altima, Jeep Grand Cherokee, Nissan Sentra, Toyota Highlander, and Ford Fusion were all significantly more popular than the Toyota Tacoma. The Altima, for example, sold 32-percent more often than the Tacoma, which was generating record volume in 2017.

Fast forward one year, however, and the Tacoma is operating at an entirely different level. It now outsells the Altima, Grand Cherokee, Sentra, Highlander, and Fusion, and by large margins in some cases. To say the Tacoma is America’s best-selling midsize pickup truck would be to wildly understate its success. To say the Tacoma is America’s fourth-best-selling pickup truck would be to minimize its playing field.

Through the end of November 2018, the Tacoma now ranks among America’s 15 best-selling vehicles outright. This is not a cult following. Calling it a Taco doesn’t reserve your place in an exclusive club. You now see enough of them in the run of a day to easily spot the differences between a TRD Sport, a TRD Off-Road, and a TRD Pro.

The Toyota Tacoma is now mainstream.

The Ford Ranger and Jeep Gladiator aren’t likely to undo that fact, either, as the Tacoma’s reputation is cemented, the loyalty it’s fostered is entrenched, and the future customer base it’s built has expanded by leaps and bounds over the last decade of midsize malaise. As other automakers handed the segment to Toyota on a platter, Toyota didn’t simply accept what was on the menu – the company ordered up a wide variety of side dishes to go with a main course of dominant market share.

You can see it not only by comparing the Tacoma’s success to other midsize pickups, but even in the way the Tacoma has moved up Toyota’s own sales charts. Only half a decade ago, Toyota’s U.S. dealers still sold twice as many Corollas as Tacomas. Today, Toyota sells just 1.2 Corollas per Tacoma in America, and if the current rates of Corolla decline and Tacoma growth continue in 2019, the Tacoma will outsell the Corolla, currently America’s third-best-selling car and ninth-best-selling vehicle overall. In fact, even if the passenger car market stabilizes and the Corolla’s decline stalls, continuation of the current Tacoma growth rate would propel it beyond the Corolla next year. Moreover, at Toyota Camry’s current rate of decline and the Tacoma’s current rate of growth, the Camry’s hold on Toyota’s No.2 spot – behind the RAV4 – could be in danger in 2019.

Of course, the Tacoma’s fit within the pickup truck sector remains of great importance. While the Tacoma leads a small category that only accounts for 18 percent of overall pickup truck sales, its lead in that category is so great that linking it only with midsize trucks provides an incomplete perspective. The Tacoma’s 49-percent share of the midsize truck market (as of the end of September, when GM last reported sales results) translates to just under 1 in 10 truck sales overall.2017 Toyota Tacoma lineup - Image: Toyota

Another yardstick for understanding the Tacoma’s move into the mainstream of the U.S. auto industry – made possible by major production increases in San Antonio and Tijuana over the last couple of years – remains its own history. At no point in its 24-year, three-generation history has the Tacoma been an unpopular vehicle.

The first-gen Tacoma averaged 135,000 annual U.S. sales. The second-generation truck averaged roughly 148,000 annual sales. But the Tacoma’s rapid post-recession rise, not slowed at all by the return of General Motors’ midsize twins nor the age of the second-gen Tacoma, produced a new level of Tacoma popularity. Year-over-year, Tacoma sales grew in 2011, 2012, 2013, and 2014 before hitting a record high of 179,562 units in 2015. That record was crushed in 2016 with 191,631 sales before Toyota topped it again with 198,124 sales in 2017.

That one-year-old record was put to bed little more than 10 months into 2018. Among America’s 15 top-selling vehicles, no nameplate is producing greater year-over-year growth than the Tacoma. A strong December would push the Tacoma over the 250K mark, a figure not reported by a non-full-size truck since the Ford Ranger in 2001. Yes, that Ranger, the one that’s returning for 2019.

The mainstreamification of the Tacoma is undeniably one of 2018’s important automotive stories. Yet while Toyota is once again proving that it can produce top-tier volume in a vehicle category – as it’s done with premium vehicles at Lexus, crossovers such as the RAV4, minivans such as the Sienna, and cars such as the Camry and Corolla – the Tacoma’s growth chart is not aped by the Tundra. Sales of Toyota’s full-size truck are likely to slide in under 120,000 units for a tenth consecutive year.
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boynoyce · Dec 17, 2018

Yeah, Toyota really dropped the ball on the 3rd gen ......

Jaque8 · Dec 17, 2018

I wonder what Smitty thinks about all this.... oh right

Edit: "Were the problems this prolific on the other generation vehicles? I do not recall the message boards ever being so full of issues and complaints... This really does not look good right now for Toyota. Imagine how many potential sales they've lost just due to the issues being vented in this forum." -Smitty99 July 2016

GillyLink · Dec 17, 2018

The only thing I hate about my truck is how much I love it!

jbroke2 · Dec 17, 2018

So that's why i see so many 3rd gen's around town

henryp · Dec 17, 2018

Basically all the people holding out until kinks worked out. I was one of those people with my second gen. I’d be getting a 3rd gen too about now if it wasn’t for this thing just keep driving. Also all the car people are being pushed into either SUVs or trucks with Ford and Chevy ending car sales. Sales are only going up from here. Not to mention best looking new truck in the market.

Paul631 · Dec 17, 2018

Among America’s 15 top-selling vehicles, no nameplate is producing greater year-over-year growth than the Tacoma. A strong December would push the Tacoma over the 250,000 mark, a figure not reported by a non-full-size truck since the Ford Ranger in 2001.

That's an impressive figure

stun gun · Dec 17, 2018

coopcooper · Dec 17, 2018

@smitty99

Steves104x4 · Dec 17, 2018

Ruggybuggy · Dec 17, 2018

Very interesting read. Thanks for that.

StayinStock · Dec 17, 2018

Mainstreamification.

Grossomotto · Dec 17, 2018

Melting snowflakes since 2016

motogeek · Dec 17, 2018

Jaque8 said: ↑

I wonder what Smitty thinks about all this.... oh right

Edit: "Were the problems this prolific on the other generation vehicles? I do not recall the message boards ever being so full of issues and complaints... This really does not look good right now for Toyota. Imagine how many potential sales they've lost just due to the issues being vented in this forum." -Smitty99 July 2016

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Whos this Shitty character everyone talks about?

MJ-12 · Dec 17, 2018

motogeek said: ↑

Whos this Shitty character everyone talks about?
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He is everyone's mentor and hero.

Perma Banned because he hurt some folks feelings a couple years back.

SlappyMcSlapnuts · Dec 17, 2018

I dont understand these threads. Seems like a lot of insecurity here about the truck???

Jibbs · Dec 17, 2018

motogeek said: ↑

Whos this Shitty character everyone talks about?
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Careful, I got banned once for 'baiting' smitty.

Jibbs · Dec 17, 2018

SlappyMcSlapnuts said: ↑

I dont understand these threads. Seems like a lot of insecurity here about the truck???
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After dealing with 4 years of enduring people talking constant shit about how terrible third gens are both here and elsewhere, just let the people raise their fist in victory

motogeek · Dec 17, 2018

Now if they can just make a Lexus version

DaveInDenver · Dec 17, 2018

November and December numbers are fuzzy, so 2018 percentage might not be 100% accurate.

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Complain all you like, sales keep going up

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commbubba19 [OP] Well-Known Member

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coopcooper certified youtube mechanic

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StayinStock Skittles, the other white meat

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motogeek Taco Tueday? Tacos Everyday!

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MJ-12 Well-Known Member

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SlappyMcSlapnuts Well-Known Member

#17
Jibbs "When in doubt, throttle out!"

#18
Jibbs "When in doubt, throttle out!"

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motogeek Taco Tueday? Tacos Everyday!

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DaveInDenver Not Actually in Denver

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Welcome to Tacoma World!

Complain all you like, sales keep going up

#1 commbubba19 [OP] Well-Known Member

#2 boynoyce .

#3 Jaque8 Well-Known Member

#4 GillyLink Well-Known Member

#5 jbroke2 Champagne taste on a beer budget

#6 henryp Well-Known Member

#7 Paul631 Well-Known Member

#8 stun gun Well-Known Member

#9 coopcooper certified youtube mechanic

#10 Steves104x4 Well-Known Member

#11 Ruggybuggy Well-Known Member

#12 StayinStock Skittles, the other white meat

#13 Grossomotto Complete 3rd Member

#14 motogeek Taco Tueday? Tacos Everyday!

#15 MJ-12 Well-Known Member

#16 SlappyMcSlapnuts Well-Known Member

#17 Jibbs "When in doubt, throttle out!"

#18 Jibbs "When in doubt, throttle out!"

#19 motogeek Taco Tueday? Tacos Everyday!

#20 DaveInDenver Not Actually in Denver

Products Discussed in Entire Site Forum: 3rd Gen. Tacomas (2016-2023)

#1
commbubba19 [OP] Well-Known Member

#2
boynoyce .

#3
Jaque8 Well-Known Member

#4
GillyLink Well-Known Member

#5
jbroke2 Champagne taste on a beer budget

#6
henryp Well-Known Member

#7
Paul631 Well-Known Member

#8
stun gun Well-Known Member

#9
coopcooper certified youtube mechanic

#10
Steves104x4 Well-Known Member

#11
Ruggybuggy Well-Known Member

#12
StayinStock Skittles, the other white meat

#13
Grossomotto Complete 3rd Member

#14
motogeek Taco Tueday? Tacos Everyday!

#15
MJ-12 Well-Known Member

#16
SlappyMcSlapnuts Well-Known Member

#17
Jibbs "When in doubt, throttle out!"

#18
Jibbs "When in doubt, throttle out!"

#19
motogeek Taco Tueday? Tacos Everyday!

#20
DaveInDenver Not Actually in Denver

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