Difficult to remove cabin air filter

I know it's supposed to just slide out but this one seems stuck. Does it matter if the truck is in fresh or recirc mode?

 

Was probably put in wrong the last time, recirc shouldn't make a difference, just give it a solid tug

 

Doesn't matter on the setting. It can be a little difficult to remove. You may have to use a little more force. Let it know who's boss.

 

It was in sideways. Allowing the pleats to get caught on the tabs. Thanks!

 

eat some more tortillas and try again

 

Sometimes they get stuck. Just gotta wiggle and pull. Should come right out

 

Come on Alice! Pull it out of there.