Is Toyota really in trouble?

It was not to long ago that Toyota had a 60% market share of the then 3 midsized trucks (Toyota, GMC and Ford). Now Toyota has just under 40%, and the midsized market has 7 offerings.

Watched this link on YouTube from an Austrailian presenter, and aside from the ChatGPT garbage, he presents a number of serious concerns

https://youtu.be/dtex9S0zomU

 

Correct me if I'm wrong - but there was about a 10 year period where the Ford Ranger simply didn't exist in the US right? That has to be a large portion of the market...understandable that 20% shifts that way all by itself.

Also, the Jeep Gladiator came out (which may arguably be geared towards a different buyer, but some midsize truck folks are buying it)...which also accounts for that as well - even if it *only extends the size of the market* - everything else is lowered because of it.

That said, I don't see any shortage of Toyota Tacomas out on the road, that's for sure. And I don't see any stockpiles of them on lots anywhere.

 

Can I get a TLDW, don't wanna waste 14 minutes if it's just for clicks.

 

It sounds like most import brands aren't doing well in China compared to domestics over there.

 

I'm not sure how accurate this is, but let's agree that it's a good estimate. I would say that the drop in 2022 had a lot to do with supply chain issues more than the competition itself. I know that here in the Bay Area, most Toyota dealerships are still pretty much depleted. Knowing that, my feeling is that the Tacoma is still selling consistently.

https://www.goodcarbadcar.net/toyota-tacoma-sales-figures/
Toyota Tacoma – US – By Year



Year sold
2005 168,811
2006 178,351
2007 173,238
2008 144,653
2009 111,824
2010 107,198
2011 110,705
2012 131,753
2013 159,485
2014 155,041
2015 179,562
2016 191,631
2017 198,124
2018 245,659
2019 248,801
2020 238,805
2021 252,490
2022 215,853
2023 116,845

 

YouTube is a garbage hellsite.

 

All of the legacy automakers are having trouble with selling the ICE-less technology(s). My new technology picks are currently Tesla and BYD.

 

Here's your TLDW;

I watch this guy among others and it is a common theme that legacy automakers are in trouble. China's car buyers want EV's and Toyota doesn't have anything they want. China has changed their air pollution requirements and many current ICE cars can't meet their requirements. Mitsubishi has pulled out of China, and Nissan, VW, and Honda are in trouble. On the other hand Tesla and BYD cars are selling at record numbers.

 

No.

 

If stated on UTube it's got to the truth, Right?

 

The only other off roader I see more than Tacoma is Jeep (and Jeeps seem to be 1-6 ratio). I think Tacoma is fine (maybe Gen 4 not so much).

 

Gen 4 will sell even better

 

Not if everyone is buying a $200k Cyber Truck.

 

Tacoma aint going anywhere, come on...

 

Total sales will definitely jump for the Gen 4. The Tacoma's reputation is too strong to take a step back.

 

I keep reading how Toyota will not lower their prices. Well...


https://www.pcmag.com/news/2024-toyota-land-cruiser-returns-as-a-hybrid-with-a-30k-price-cut

 

It’s a new smaller redesign starting around the mid $50k’s.