Prices for brand or actual quality?

So I've pretty set on getting either Icon/Fox/Kings in April. Until then I've just been searching around and comparing. But how much of these lift prices are actually for the quality of equipment vs "yeah I got a Fox/Kings lift".

I'm also buying my lift for I'd say middle ground kind of difficulty trails. No extreme purpose built rock crawling stuff. I've read around that Fox/Kings are more for baja kind of terrain, would it be overkill for me to get them and not use it for that purpose?

 

you get what you pay for. icon kinda sucks though just my personal experience.

 

Is it ironic that you have kings