Tacoma Hybrid is a joke

Even the non-hybrid outperforms the outgoing v6 in torque and horsepower. And makes the torque at a lower RPM.

 

The MSRP is about 3k more than a TRD OR MSRP. You can easily get 3-5k off the F-150, they are usually listed at the discounted price. You might be able to negotiate for more, but I doubt any dealer is going to go much lower. The more desirable options that make a truck more capable are also going to see less of a discount, and sell much quicker.

Back in 2021, you could an XLT 302A super crew 3.5 145" WB FX4 heavy duty pay load, maxtow plus other options MSRP was the same as a TRD Pro Tacoma plus mark up. You could also get a little bit off MSRP. Prices on both of those trucks have since gone up.

You can also order through dealers who sell below invoice, or go through discount pricing plans.

Fullsize trucks are always going to MSRP higher than midsize trucks. Midsize trucks usually won't be marked down as much as 1/2 ton trucks. Seems to be an average of an 8-10k price difference between similarly equipped midsize to 1/2 ton trucks trim for trim.

Domestic manufacturers produce an abundance of 1/2 tons compared to midsize trucks and only Ford and GM sell a midsize. Toyota builds an abundance of midsize trucks compared to 1/2 tons, and they have no problem selling Tacomas.

 

Laughs in gladiator
https://www.sanleandrocdjr.com/inve...diator-willys-4x4-crew-cab-1c6hjtag3pl530086/

 

That’s a lot of words for the really important part: “Seems to be an average of an 8-10k price difference between similarly equipped midsize to 1/2 ton trucks trim for trim.”

so yeah, you’re going to pay a LOT more for a similarly equipped 1/2ton

 

This is a losing argument from the start, because of the assumed discount but MOSTLY because you fail to recognize that even if you did achieve the same price point, then you'd end up with a ford or GM...