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Tacoma Sales drop 30% in June

Discussion in '4th Gen. Tacomas (2024+)' started by Mexmeno, Jul 8, 2024.

  1. Jul 8, 2024 at 8:37 AM
    #1
    Mexmeno

    Mexmeno [OP] Well-Known Member

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    June Tacoma sales in US market drop 30% from a year earlier ( 3rd Gen) see chart. IMG_4219.png
     
    tcaustin likes this.
  2. Jul 8, 2024 at 8:39 AM
    #2
    maxmk8

    maxmk8 Well-Known Member

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    Tundra sales increase is still shocking to me
     
  3. Jul 8, 2024 at 8:42 AM
    #3
    maxmk8

    maxmk8 Well-Known Member

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  4. Jul 8, 2024 at 8:54 AM
    #4
    mattm55

    mattm55 Well-Known Member

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    Combined Tundra and Tacoma exceed 2023 in June tho. Also, supply is probably gating the Tacoma sales and interest rates aren't affecting (other than obvious still high) Tundra so probably Tundra is a better/easier buy right now.
     
    JakeSouliere and Mudc4t like this.
  5. Jul 8, 2024 at 8:56 AM
    #5
    Rock Lobster

    Rock Lobster Thread Derailer

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    Discretionary spending has also been showing a slight decrease for the past few months, with exception to the youngest age bracket.
     
  6. Jul 8, 2024 at 9:01 AM
    #6
    Sagebrush

    Sagebrush Well-Known Member

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    My 2016 cost $36,000. In today's dollars, that's $47,500. There's no going back.
     
  7. Jul 8, 2024 at 9:11 AM
    #7
    Bitflogger

    Bitflogger Well-Known Member

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    That price includes the useless to many of us short bed, craptactular IIHS safety ratings and comes from the recent and current king of recalls. All for same prices as a longer bed TRD OR due near me this week. No thanks.

    For the overall post, it is no mystery that Toyota is having a conservative ramp up of a new model. Those of us shopping have had the dealers mention their allocations on hold for parts and software or QC.

    If you look at the Kissmygrits GitHub guy's efforts and auto news you see there is sell through. Toyota is in a very different position than light truck makers who still have unsold 2023 models and huge incentives.
     
  8. Jul 8, 2024 at 9:17 AM
    #8
    Mexmeno

    Mexmeno [OP] Well-Known Member

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    I wonder if a guy like David Christ who is VP of sales and financial services at Toyota USA is starting to rethink the pricing strategy of the 2024 Tacoma as sales are definitely not going according the plan. Maybe the 2025 prices will decrease especially now that production should be fully ramped up.
     
  9. Jul 8, 2024 at 9:20 AM
    #9
    Stitz

    Stitz Well-Known Member

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    Wishful thinking
     
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  10. Jul 8, 2024 at 9:33 AM
    #10
    Bitflogger

    Bitflogger Well-Known Member

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    Some of my hard to solve long-bed shopping is with multi-franchise dealers and it has been uttered that anyone thinking Tacoma or Toyota sales have problems doesn't know the whole market right now.

    People also have short memories. There are discounts on some Tacomas and that's not unusual at this time of year.
     
  11. Jul 8, 2024 at 9:35 AM
    #11
    Want-a-taco

    Want-a-taco Well-Known Member

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    In Canada, the only way sales can drop is if production drops. Most Tacomas already have a buyer lined up before they reach the dealer's lot.
     
    BC Hunter likes this.
  12. Jul 8, 2024 at 9:40 AM
    #12
    lvmusicman

    lvmusicman Active Member

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    Dealer told me 2025 prices will be a bit higher
     
    batacoma likes this.
  13. Jul 8, 2024 at 9:41 AM
    #13
    Want-a-taco

    Want-a-taco Well-Known Member

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    Could be a sales strategy by the dealer or could be true. 2025 will tell.
     
  14. Jul 8, 2024 at 9:59 AM
    #14
    Mexmeno

    Mexmeno [OP] Well-Known Member

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    With 2 plants in Mexico producing Tacomas at a capacity of 250-300k units per year , the big wigs at Toyota have 2 choices: slow down production or lower prices going forward.
     
    batacoma likes this.
  15. Jul 8, 2024 at 10:11 AM
    #15
    maxmk8

    maxmk8 Well-Known Member

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    Last I checked the f150 wasn’t recalled for a fatal engine flaw with no solution in sight unlike the tundra, so it’s hard to say that ford quality is really that bad. It’s Americas best selling vehicle for a reason.

    I mean bed length? That’s a weird hill to die on.
     
  16. Jul 8, 2024 at 10:13 AM
    #16
    maxmk8

    maxmk8 Well-Known Member

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    Is there a stop sale on the Prius ? 13 units is insane
     
    Dirty Harry likes this.
  17. Jul 8, 2024 at 10:23 AM
    #17
    Bitflogger

    Bitflogger Well-Known Member

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    They've at once been able to keep Sienna prices higher same time hybrid and other parts go to some high margin vehicles.

    My region has more Land Cruisers and hybrid highest margin Tacomas than modestly equipped.
    The F-150 sales round to 6x more than Tundra last year.

    The pickup market is divided between work class and what increasingly gets called pavement pansies and cosplay or what people use as cars. The enterprise where I work and small business I own need 6-8 ft bed pickups. I tried the short bed Tacoma liking the fit in garage idea - also tried 5.5 ft bed Fords and 5' to 5'7" Stellantis offerings. Only a 6' Tacoma or bigger full sized pickups could hold what I carry almost constantly. A full size short bed GM meant I had to stuff my 6' ladder sideways and could then not carry other stuff well.

    A whole lot of people here just have different use. The short bed models work well for daily driver and off-road recreation.
     
  18. Jul 8, 2024 at 10:24 AM
    #18
    shakerhood

    shakerhood Well-Known Member

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    The bed complaint threw me too, guessing the F150 short bed probably holds more volume compared to a Tacoma long bed as it will be wider and deeper.
     
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  19. Jul 8, 2024 at 10:30 AM
    #19
    aficianado

    aficianado Well-Known Member

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    back to bone stock.
    always enjoy the use of this quote. nice!!
     
    Dirty Harry and maxmk8[QUOTED] like this.
  20. Jul 8, 2024 at 10:41 AM
    #20
    Bitflogger

    Bitflogger Well-Known Member

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    Prius and Sienna have been hard to get for quite a while.
    True but I don't have a bendable ladder. If we put ladders and event pop-ups sideways we lose space for the commercial size coolers. For personal use a 6' bed lets me put a bike in back without taking it apart. This is really as simple as I know my business needs that are likely different than most Tacoma buyers.
     
    shakerhood[QUOTED] likes this.

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