1. Welcome to Tacoma World!

    You are currently viewing as a guest! To get full-access, you need to register for a FREE account.

    As a registered member, you’ll be able to:
    • Participate in all Tacoma discussion topics
    • Communicate privately with other Tacoma owners from around the world
    • Post your own photos in our Members Gallery
    • Access all special features of the site

Talk me out of getting a Ranger!

Discussion in '3rd Gen. Tacomas (2016+)' started by Knight405, May 6, 2019.

  1. Aug 13, 2019 at 2:58 PM
    #1021
    computeruser6

    computeruser6 Nuclear Janitor

    Joined:
    Apr 1, 2015
    Member:
    #152306
    Messages:
    1,961
    Gender:
    Male
    First Name:
    Dirk
    Escondido
    Vehicle:
    2008 Regular Cab Tundra
    King 2.5 coilovers Nitto Exo Grapplers
    This thread is awesome, I love it...
     
  2. Aug 13, 2019 at 2:59 PM
    #1022
    averagejp

    averagejp Well-Known Member

    Joined:
    Aug 8, 2016
    Member:
    #194056
    Messages:
    483
    Vehicle:
    2005 Black Tacoma Extended Cab
    Work in progress
    The write up in Gear Patrol is pretty damming:

    "Midsize pickups have been America’s hottest vehicle segment that doesn’t offer third-row functionality. Jeep entered with the Gladiator. Ram also has plans to get back in the game. Even Volkswagen is dipping its toes into the U.S. market to gauge interest. With that context, Ford reviving the Ranger felt like an obvious move. But judging from early sales figures, the launch has not been so successful. Ford bragged earlier this year about plants working “massive overtime” to build Rangers and more than 300,000 expressions of interest online. That purported interest, however, has not materialized into actual vehicle sales, with Ford selling just 20,880 Rangers through the second quarter of 2019. For perspective, Nissan sold 39,322 Frontiers over that span. The Frontier, infamously, is anything but new — the second generation has been in production since 2004."

    That said, to be fair, I saw my first Ranger in New York the other day and I have to say it looked very sharp. Nice looking truck. It may not be to everyone's taste but Ford does have a good design group and on the Ranger it shows.

    But maybe that is just me. I am not dogmatic about these things. Is it okay to like them both? :)

    By the way, can we all agree on one thing -- how stupid Nissan is? I mean really. With just a little effort they could really improve their business in this segment but they don't even appear to be trying.
     
    cshrum and tonered like this.
  3. Aug 13, 2019 at 3:06 PM
    #1023
    batacoma

    batacoma Well-Known Member

    Joined:
    Sep 14, 2017
    Member:
    #229983
    Messages:
    2,234
    Gender:
    Male
    Vehicle:
    2012 Regular Cab 4spd
    Ford will sell more Rangers than Jeep will sell Gladiators. The Gladiator is looking more like a transition vehicle. FCA wants to get Jeep buyers into Ram Trucks.
     
  4. Aug 13, 2019 at 3:14 PM
    #1024
    averagejp

    averagejp Well-Known Member

    Joined:
    Aug 8, 2016
    Member:
    #194056
    Messages:
    483
    Vehicle:
    2005 Black Tacoma Extended Cab
    Work in progress
    You may be right about Ford selling more Rangers than Jeep sells Gladiators. I would assume so since the Ranger is more of a volume play (at least it should be) and the Gladiator is more of a niche vehicle. But I think Jeep understands that.

    Look at this: https://www.autoblog.com/2019/06/18/jeep-gladiator-sales-average-price/

    "If this past May is any indication of future sales, the Gladiator truck is going to make Fiat Chrysler Automobiles (FCA) some decent coin. In its first full month on sale, the new Jeep pickup went home with more than 2,500 customers at an average transaction price of more than $56,000. It's too early to call the Wrangler with a bed a success or failure, but a second piece of information hints at a positive outlook: According to Cox, the average transaction price was $56,403. That's massive for a midsize pickup."

    I saw a few already on the road. Nice looking. Not sure I would buy one but I understand the appeal. But I feel that way about Jeeps overall.
     
  5. Aug 13, 2019 at 3:38 PM
    #1025
    eurowner

    eurowner Duke Sky

    Joined:
    Feb 23, 2017
    Member:
    #211429
    Messages:
    1,417
    Gender:
    Male
    First Name:
    Scoty
    The Syncro Ranch, Salida ColoRADo
    Vehicle:
    '17 TRDOR DCLB Silver Sky Met
    TRD Exhaust, Mobtown 0* sliders W/fill plates, Mobtown Recovery Bar, Snugtop Hiliner Sport, Badger plates for Firestone airbag + U-bolt flip + Daystar cradle + Bump stop, HPS Silicone intake tube, 265-75-16 Toyo Open Country ATII, TRD alloy front skid. 5x Meso awesomeness, FreshMexicanTaco TacoGarage Camera Controller, WarFab Sheridan hitch skid,
    I drove behind one for two hours and a few things drove me loopy.
    Aesthetically, the super tall bedsides look out of proportion for the width of the bed. The short cab height to bedside height looks ugly. The spare is angled and not centered to the hitch.
    It did out accelerate me on the highway.
     
  6. Aug 13, 2019 at 3:49 PM
    #1026
    DoVeR TaCo

    DoVeR TaCo Rather b lost in the woods then found in the city

    Joined:
    Jul 5, 2019
    Member:
    #298340
    Messages:
    234
    Gender:
    Male
    First Name:
    Greg
    Dover Pa
    Vehicle:
    98 sunfire red SR5 extcab MT 4x4 now 09 SR Pyrite Mica 4x4 double cab
    Because it says Ford in front of it!!!:devil:
     
  7. Aug 13, 2019 at 4:51 PM
    #1027
    Gritto

    Gritto SweetT Who?

    Joined:
    Dec 30, 2018
    Member:
    #277415
    Messages:
    5,466
    Gender:
    Male
    Penn's Woods
    Vehicle:
    2006 AC AT V6 PreRunner
    Stock. SR5 Package #2.
    Sheesh, that's more entertainment than review.

    The music is loud and very obtrusive.
    No mention of their criteria, and yet so very self-important about their "system".
    Subjective, squishy verbiage.
    They look like what they are, writers who happened to get jobs reviewing trucks.
    Growing beards don't make them relatable "truck guys", or not like any I know.
    But hey, I live in the hinterland and have driven trucks all my adult life, and am most definitely not cool.
    Ugh.
    Sorry, the whole thing rubs me wrong.
    They're salesmen, not reviewers.
     
  8. Aug 13, 2019 at 5:40 PM
    #1028
    AZF1504x4

    AZF1504x4 Well-Known Member

    Joined:
    Nov 5, 2017
    Member:
    #235164
    Messages:
    586
    Gender:
    Male
    This statement goes without saying :D Seriously tho everyone giving a poo about how many they sell wtf I don’t think Ford really cares cuz if they did they’d a dropped the 2.7 Ecoboost in there and baboom game over :burnrubber:
     
  9. Aug 13, 2019 at 8:04 PM
    #1029
    rev25sharp

    rev25sharp Well-Known Member

    Joined:
    Jun 15, 2010
    Member:
    #38998
    Messages:
    456
    Gender:
    Male
    First Name:
    Al
    jacksonville fl
    Vehicle:
    Silver 17dcsb trd sport
    You don't think ford cares how many rangers sell, seriously? I know youre known for your tacoma hate, but be honest with yourself
     
    Tommyb08 and shakerhood like this.
  10. Aug 13, 2019 at 8:06 PM
    #1030
    AZF1504x4

    AZF1504x4 Well-Known Member

    Joined:
    Nov 5, 2017
    Member:
    #235164
    Messages:
    586
    Gender:
    Male
    They care it’s sarcasm... but this rollout is only a dipping of the toe so to speak, the real new Ranger will come out alongside the return of the Bronco.
     
  11. Aug 14, 2019 at 7:25 AM
    #1031
    TACO_ROCKET

    TACO_ROCKET Well-Known Member

    Joined:
    Apr 11, 2019
    Member:
    #289788
    Messages:
    238
    Gender:
    Male
    First Name:
    Tyler
    Vehicle:
    Black 2019 TRD OR DCSB auto w/ premium tech pkg
    Except the article is wrong. The 20k rangers is their Q2 sales, and the 39k Frontiers is their year to date sales. Nissan sold 1k fewer Frontiers than the rangers in Q2. The ranger only sold 9k in Q1 vs the 20k frontiers in Q1, which is why the YTD figure still has the ranger behind the Nissan.
     
    tonered likes this.
  12. Aug 14, 2019 at 7:26 AM
    #1032
    TACO_ROCKET

    TACO_ROCKET Well-Known Member

    Joined:
    Apr 11, 2019
    Member:
    #289788
    Messages:
    238
    Gender:
    Male
    First Name:
    Tyler
    Vehicle:
    Black 2019 TRD OR DCSB auto w/ premium tech pkg
    That's not much of an incentive, and it only applies to purchase. The lease options are still absolutely abysmal.
     
  13. Aug 14, 2019 at 7:32 AM
    #1033
    tonered

    tonered tacorider

    Joined:
    Sep 25, 2017
    Member:
    #231055
    Messages:
    14,416
    Gender:
    Male
    First Name:
    tony
    Lynnwood, WA
    Interesting. Do you have link for the correct data?

    Still, it is pretty damning for the Ranger.
     
    shakerhood likes this.
  14. Aug 14, 2019 at 9:28 AM
    #1034
    averagejp

    averagejp Well-Known Member

    Joined:
    Aug 8, 2016
    Member:
    #194056
    Messages:
    483
    Vehicle:
    2005 Black Tacoma Extended Cab
    Work in progress
    The data is the data. Of course, we are assuming that these sales reports are accurate but I have no reason to doubt them at this point as auto sales reports have been going on for quite some time.

    The article is not wrong. Saying it doesn't make it so. Consider this link. Scroll down to the monthly sales table at the bottom of the page:
    http://www.goodcarbadcar.net/us-pickup-truck-sales-figures-by-model/

    From January to June:

    Total Ranger sales: 24,301
    Total Frontier sales: 39,322

    Q2 2019:

    Total Ranger sales: 14,880
    Total Frontier sales: 19,101

    I don't know why they are only reporting 264 Rangers sold in June. Doesn't seem right. Also, check my math -- I did it quickly on the fly.

    Finally, I really don't have a dog in this fight. Drive a Tacoma. Drive a Ranger. Be happy with your truck. I don't feel strongly one way or another. I have a 2005 Tacoma that I like. I've seen the new Ranger and like it.

    But I do find the market, the strategy, the sales and the business part of the truck business intriguing. I have to think that Ford is disappointed in the Ranger sales thus far. Doesn't mean they can't turn it around but they should be taking half or more of that Nissan Frontier business at this point.
     
    Atley45 and tonered like this.
  15. Aug 14, 2019 at 9:29 AM
    #1035
    Willbeck

    Willbeck Well-Known Member

    Joined:
    Feb 8, 2015
    Member:
    #148190
    Messages:
    1,589
    Gender:
    Male
    First Name:
    Will
    Huntington Beach
    Vehicle:
    00 Reg Cab 4x4
    Bug deflector
    Leases are garbage financial choices anyways.
     
    GillyLink and cshrum like this.
  16. Aug 14, 2019 at 1:39 PM
    #1036
    TRDProOne

    TRDProOne Well-Known Member

    Joined:
    May 2, 2019
    Member:
    #292100
    Messages:
    1,807
    Gender:
    Male
    CA
    Vehicle:
    2019 TRD Pro in Super White
    Ford just announced an FX2 Baja option for the 2020 Rangers. It’s a $595 option but no mention of official 2020 pricing yet.
     
  17. Aug 14, 2019 at 1:40 PM
    #1037
    dnlskier

    dnlskier Well-Known Member

    Joined:
    Dec 20, 2016
    Member:
    #205304
    Messages:
    2,194
    Gender:
    Male
    Vehicle:
    17' TRD SPORT MT
    So you going to pay more for 2wd?? ooooohhhh, but maybe you get some decals, neat-o wheels
     
  18. Aug 14, 2019 at 1:50 PM
    #1038
    TRDProOne

    TRDProOne Well-Known Member

    Joined:
    May 2, 2019
    Member:
    #292100
    Messages:
    1,807
    Gender:
    Male
    CA
    Vehicle:
    2019 TRD Pro in Super White
    Plus some skid plate protection!
     
  19. Aug 14, 2019 at 2:21 PM
    #1039
    ryan760

    ryan760 Well-Known Member

    Joined:
    May 26, 2019
    Member:
    #294438
    Messages:
    1,501
    Gender:
    Male
    California
    Vehicle:
    2019 TRD OR, 4x4, Tech, AT, Silver
    Bed mat lol
    Neat-o wheels in a $595 option package? I think not :rofl:
     
  20. Aug 14, 2019 at 3:28 PM
    #1040
    WSchafer

    WSchafer Well-Known Member

    Joined:
    Mar 11, 2019
    Member:
    #286195
    Messages:
    196
    Gender:
    Male
    First Name:
    Will
    Vehicle:
    2020 Midnight Black Metallic 4Runner TRD OR
    Since the Ranger came out I’ve seen maybe 3 on the road? I see 3 third gen Tacoma’s on a 1 mile trip to the grocery store.
     
    GillyLink likes this.

Products Discussed in

To Top