Which coilover setup King or Icon (see pics)

Step one: Pick a color
Step Two: Choice is done.

 

Hey all - I'm looking for a new suspension set-up. I am between the BP51, King, and Icon (stage 10) offerings; what ever I choose will be paired with rear bump stops. Questions I have:
Are the Icons worth the premium $$$. At what point is all the adjustment options on the different stages not worth it if not racing - I'm only looking at stage 10 cause I'd rather have the ability and not need it than want it and have to do it over again/spend more money.
I often carry heavy loads when offroad [currently I get close to max payload on my 2017 OR stock suspension] - does one of the choices carry loads best?
Which setup is best for road and offroad use [until it is not my daily driver I don't want it to be all offroad/heavy load tuned and uncomfortable on the roads].

2017 TRD OR DCLB

Thanks,