Dealer is Set on MSRP Help!

Now they are willing to go $500 under MSRP, hmm. Not good enough. I'll tell them $800 over invoice or no deal. Here's what the internet saleman wrote:

 

"The dealer won't give me a truck for what I offered to pay, he wants MSRP. HALP."
"Go elsewhere, shop around, be willing to pay what the price is or be willing to wait."

Sounds pretty fucking reasonable, doesn't it? Instead, someone got their feelings hurt on behalf of the OP and thought that sound, logical advice was being an ass. Then you compare that to something so completely other worldly like..

"Is it going to rain?"
"Your mother is a whore."

Seriously dude? Get it together.


OP - here's my input as well.

1. Go to Google Maps
2. Search "Toyota Dealer"
3. Start from your house, work outward
4. Call each dealer, ask for internet sales, tell them what you want, ask their best price. Tell them the other offers. Repeat ~6 times.
5. Choose the cheapest one after you get a price you are comfortable with, from a guy who isn't a douche.
6. Be willing to travel to get the truck, or pay to have it delivered. Factor that cost into your comparison.
7. Own truck.


Not everybody is going to get a brand new model year truck for lowest possible price. You either need to pay what the truck demands, shop elsewhere for a better deal, or you play the waiting game.

The waiting game isn't going to be effective, because brand new model year truck.

 

They will do it. I found one that would. Even under MSRP its still rapey but you will find it.

 

Sometimes simple comes off blunt. It's good advice regardless of tone.

 

Here on Oahu (Hawaii), there are like 3 dealers, but all the same company.. Small monopoly.

 

I know the best thing to do is shop around and be willing to travel. It's just a PIA and I wish the people I initially started negotiating with would just budge on the damn price. Toyota is making money no matter what, and most of the dealers are shafting uninformed consumers. All the advice on here has been extremely helpful and at least now I have a better idea of how to make car buyer a lot easier.

 

The dealer won't budge unless you give them a reason to. If you're not willing to go somewhere else, they have the upper hand.

 

Toyota doesn't own any dealers. Toyota make an extra $5k if someone comes in and says "$37k is too cheap. I want to pay $42k." The dealer makes the money, and they have to maintain a level of profit.

This is an era where information on every minute detail of a vehicle is available to find online, with a full description of what it costs. The only people who are uninformed consumers are consumers who willingly ignoring vast amounts of information that is fairly readily available, even on a truck that just hit the streets within the past few weeks.

By that fact, damn near everybody who walks into a dealership already has their mind made up that any car is available to purchase below whatever price they pick, maybe it's invoice. Maybe it's invoice minus holdback. Either way, they want something for as next to nothing as possible, and that just isn't how business is done all day long, every day, with every customer.

New model years are hot potatoes, that's the industry as a whole - not at all specific to the 2016 Tacoma. There are groups who don't want anything to do with them, of course, because they're untested - but the enormous groups who are early adopters and don't care about the price or just aren't bothered by a couple extra thousand dollars will still keep the market demand strong.

There are obviously dealers who will almost let you name your price, and take it as a fair offer and make the deal with you. There is a lot of other dealers who don't, and they don't need to to sell the trucks. Which is why in this case you either try and wait it out some so the dealer tries to toss you a better lure to bite on, or you move on to another dealer and try there.

The demand is high. The price isn't going to be low for everybody.

 

I wouldn't go by what other folks in different parts of the country are getting. don't be an ass or condescending, get the best deal you can. If you like it, buy. If not, walk.

 

Hey OP apologies if my advice post was too blunt. I am minorly cranky today. Just read the part "never bought a car before" in a gentle, soothing Morgan Freeman voice.

Oh fuck that read my whole post in Morgan Freeman Voice! This is fun! Now I'm not cranky!

 

Tell them $500 over invoice or you will drive the 6 hours to Denver where there are several dealers willing to go the same. PM me and I will get you contact info for one. You'll probably need to order and wait a bit but you don't necessarily need to tell him that to watch the price drop.

 

Now it all makes sense. You are one of those special kind of folks.

https://www.tacomaworld.com/threads/frame-replacement-may-cost-u.391376/page-2

 

The car buying experience is such BS. If I go to Apple to buy a computer and the price is $2,500....well then the damn thing costs $2,500. I can't haggle with the store, or try to get them to throw in a free printer. If I think it's not worth it, I can look for a different model. I still haven't figured out who came up with this asinine car buying system. What should be done is this: knock off all this "owned by a family" dealer crap and have all dealerships instead be stores owned by Toyota or whatever company. Then they can all sell the vehicles at exactly the same price: retail. Every one would offer the exact same warranty and service. The only thing that would change which dealership you go to is what your geographic location to it. Why can't it just be this simple??.

 

I haggle on any big ticket item. Last lawn tractor I bought I offered cash for a 10% discount. The current system for buying a vehicles favors those willing to haggle. Key to haggling is being able to walk away. If you give the impression that you have to have something the dealer has you where they want you. You have to play hard to get.

 

I think Street Jumper put it exactly "key to haggling is being able to jump away". Although, on that same point being a 2016 it's really hard to walk away with the thought that someone else (willing to pay the dealers price) will walk in and get the truck. When I was buying my 2015, I was always getting that feeling.

Discounts on new cars are there, but you have to work hard to get them. The email you received from the dealer is so common. They reference the demand, not much markup, and low profit. Not much you can do there. $500 is a pretty good discount in retrospect for a recently rolled out truck. But, if you want more perhaps start haggling for sales tax to be payed by the dealer. Works sometime and doesn't really show up in the value of the truck. If you're worried about paying a loan for whatever term on $500-$800 dollars, I would work on getting the dealer to pay the tax and throw what I would pay in taxes towards a down payment. Although, don't tell them about the down payment. You are going to strictly haggle on the price of the truck. I hate how dealers start to confuse you with showing the finance price rather than the truck price. The minute you tell them that monthly price is too high, the just extend the loan term. It is often forgot the base price of the truck is the main thing. Anyway, hope that's helpful.

 

Travel 6 Hrs to get one? Are yout out of your frigging mind???? Let's see, $100/hr x 12 hrs is $1200. Add that to the invoice + $500 and you are back at MSRP. We are dealing with rocket scientists here folks!

 

Including gas for two vehicles. One to get you there and two on the way back. Unless you tow the old with the new or do a trade.

Anyway, I expect to pay close to msrp. 2016's are new. I also am waiting on a longbox and they ake any more short boxes, so that doesn't help.

I skipped my local dealer as they did not want to let me order and would only talk about it when they get in what I want. I know they will call me eventually and if it happens to be before mine arrives I will have a negotiating tool. If not I will try to work the best deal.

I have never bought a vehicle without paying close to invoice, but this may be the first time and I'm fine with that. Everyone in the house has a vehicle and they are all paid for. With the tacoma at least it will hold value and your not going upside down.

We bought a Hyundai Sante fe once and it depreciated like a boat. I won't do that again. Even with the trade the depreciation caught up quick on a 4 year loan.

 

You can pay MSRP minus manufacturer rebates if you would like. If you want a Tesla, that's what you pay MSRP. I personally like getting a discount on my car and don't mind working a little for it. Look at Saturn and Scion, both of these tried to have a set price, neither one of these are what I would consider successful. Saturn is gone and towards the end was haggling just like any other brand and Scion has dealers with pricing all over the board.

The capital investment required for a large manufacturer to do what you want is crazy and the amount family businesses put out of business would be painful.

 

I never said you have to drive the 12 hours did I? Key is you don't actually need to -- like I said, get the offer from them and then go back to the locals - the locals don't want to lose the business and will get a lot more reasonable very quickly. Key is the illusion that you have an option and are willing to do it.

 

Dealers are only reacting to people who have to have this new model. Do not appear so eager and like I said earlier be prepared to walk. Best thing to do right now is sit on the sidelines and wait out the hype. It was 3 months from initial inquiry until I bought my current truck. Now if you have to have the 2016 right now you will just have to over pay for it. Not that big a deal if you plan to keep it 10 years or more. If you like to trade often it is a big deal.