How much are you paying for your 2017 Tacoma?

Maybe that's why they don't want to come down more on the price because you wanted a naked/bare SR5 model with no options which gives the less play room around the invoice price. Dealerships want to maximize the holdback profit and if you buy a stripped down model that makes their holdback lower.
My truck came with these options with the invoice price
$32153 TRD off road auto trans
$60 exhaust tip
$139 all weather mats
$579 towing package
$579 tonneau cover
$940 destination fee
I paid $34,830. So actually I got a pretty good deal base off the master list.

 

Cool. Sounds like you're on the right track.

I'd also suggest that you might see slightly better pricing if, when you're ready to pull the trigger, you mass-email all 12 dealers with everyone on the To: address line so they can see who all is in play. State (truthfully) that you'll pull the trigger "by the end of the weekend" or whatever with the best deal. I believe the two factors add a sense of urgency and that you're looking for Best-And-Final-Offers up front. Make it clear that you're quite willing to order and wait, this lets high volume dealers who maybe don't have the truck on the lot feel they have as good a shot as anyone if they can get you a good price.

Seriously, the ability to wait for an order is your best tactic to get the best offers out of them. It's the guys who are in a bind and have to buy whatever is available who have the lease negotiating power.

 

I ordered my truck through the dealer that gave me the best deal. I contacted 20-25 dealers within 3 hours with the exact specifications I was looking for. My selling price was $32,449 and I had to pay $571 for first months payment, tax and title as the "deposit" (I'm doing a lease but to give you an idea of my price). MSRP was $35,417. I also qualified for the Graduate Student rebate of $750. My truck configuration is as follows:

2017 SR5 V6 4x4 DCSB
Silver Sky Metallic
Factory Tonneau cover
Mud Guards
All weather mats
Wheel Locks
Dark Satin Alloy rims
D Rings
Tow package

 

Good deal, that has $650 of extra options (option invoice pricing) compared to what i have been quoted.

 

I think I might be over paying, I can't get the dealers to play ball in my area (Seattle). The best I can get on a dcsb TRD OF, tow package, weather mats, manual transmission is 36.5 otd. I'm still waiting on delivery, and this is the first new vehicle I'm buying. Not sure how you're getting these amazing deals. Tried the mass emailing and such too.

 

I think you can do better than $36.5k out the door.
I paid $37.2k out the door on a TRD off road auto trans with tow package, tonneau cover, all weather mats, and exhaust tip.

A manual version is $1500 cheaper and you don't have a tonneau cover as a configuration. I think your OTD price should be $34.8-35k tops. Granted you live in Seattle which has a high sales tax rate. I paid 5% sales tax in my state.

 

Quote 1 Just gave me $31,920. OTD

I'm thinking that I would pull the trigger since I have been shopping around for 2 months. I was going to ask for a itemized quote that is signed by the sales manager to avoid surprises.

 

Are you by chance a Costco member? If so, they have a decent auto program. I used that as leverage too.

 

I am not getting much luck in my area either. I am ordering a TRD OR DCSB 4x4 manual with the tow package, premium & tech, bed mat, D-rings, and cargo net which comes to a MSRP of $37,439 according to the Toyota website. I am working with a broker some coworkers of mine recommended, and the best price they can do is $36,728 which is before TTL. Sales tax here is expensive too. The ironic thing is I could get a better deal on the same configuration with an automatic because they are available on the lots. I guess placing an order is what screws me. But hey, at least I get exactly what I want.

 

Went to the dealer today. They have me at 37500 OTD on a super white TRD sport double cab with premium & tech, tonneau cover and tow package. Good deal?

 

Is it 4WD? Then yes.

 

Yup 4wd auto

 

I am getting the same truck but it has about $500 more stuff, sticker is $37,9xx and my price before tax is $34,800 which l feel pretty good about.

 

Good deal. I also paid $37k out the door but I don't have the premium and tech package. Have the other options you listed.

 

Damn, I would be pretty happy with that. Maybe I should pressure them a bit.

 

Keep shopping around till you get what you want!

 

Just upgraded my '98 Tacoma this week.
2017 Tacoma Limited DCSB AT 4x4
MSRP - $40,395
Dealer Options (Paint Protection $598, Carpet Mats $299, Phone Cable and Charge Package $69) = $966
Total = $41361

Vehicle Purchase Price = $35114

 

I think the dealer said the taxes here were 9.8%. Even when I told surrounding dealers I'm ready to buy and said I got an offer at 36.5 none could get close.

 

Yeah I tried Costco and true car. But none came close.

 

Quite the price jump I'm guessing