2023 Price Thread - What Did You Pay For Your Tacoma

I was working 4 dealers, 2 in New Hampshire and 2 in Vermont. Both NH dealers added on $5000 for Tacomas. One VT dealer started at msrp but low balled my trade even though his truck was in transit. The truck I bought was exactly what I wanted including color, had a deposit and sale pending but the customer declined it upon arrival at the dealership. They called me and we made a deal after 4 days of negotiating trade values. This dealer did not have any addendum prices nor did he try to sell me anything other than undercoating which I declined. Very low pressure.

 

At the end of July, I only saw ADM on Pros in MA and NH. Other trims were 4-6% below MSRP. Might be different now as we are closer to 2024s.

 

Best place to get a Toyota @ MSRP or even below is

 

The NH dealer closest to MA I talked with was Irwin Toyota in Laconia. I didn't see anyone up this way discounting Tacomas very much. In fact, some used ones are selling at close to new prices. The inventory is low on new ones and they are even leasing used ones 4 years old and newer,. That surprised me but maybe that is more common than I think!

 

I purchased mine in May and was happy that I only paid MSRP. No discounts to be had but no ADM. I still had to go almost 3 hours away but it was a pleasant experience compared to some past purchases.

Accurate Gauge of Tacoma Price Info:

1. 2023, SR5 Access Cab 4x4, MGM, AT, 6'
2. $32,615
   
3. All Weather Mats, Charge Cables
   
4. $560
5. $33,715
6. Ha
7. Nope
8. 35,380
9. 2021 Corolla XSE Hatch
   
10. $23K
    
11. $23,950 (sold to Carvana and ironically $7k more than owed so actual amount financed its $28k ish)
    
12. 05/23
13. NC (I live in VA)

 

Try McGee in Epping NH. Once on their email list I started getting offers better than advertised on their website. About 5% below MSRP for a Sport on September 4.
Woburn and Wellesley in MA were both close to 6% below MSRP on TRD OR and Sport the last week of July.

 

Seems like they are trying to and probably still succeeding sometimes but from the posts here seems like MSRP is very doable.

 

I believe you are correct

 

I just got an email from a dealer that a solar octane pro had been reduced $2500.
I wasn't interested but clicked the link.
The $2500 discount was the ADM and then it was back to MSRP+++

 

1. Year, trim, color, transmission, bed - 2023 SR black v6 4x4 DCSB [used, 3k miles]
2. MSRP(before dealer add ons) - $39k
3. Options: TSS Off Road package (includes upgraded wheels and tires, tube steps), tail gate lock, keyless entry
4. Cost of dealer add ons- (tint, floor mats, nitrogen, etc) - n/a
5. Price before Tax Title License (TTL) including incentive/rebate - n/a
6. Discount 1-(#5/#2)*100=% off MSRP) - 5% off listed price ($37k instead of $39k)
7. Incentive (rebate/customer cash) - n/a
8. Price Out The Door (OTD) - $38k OTD, I paid roughly $11.5k in cash after trade in
9. Trade in vehicle(year, make, model, trim) - 2019 jeep wrangler sport s
10. Kelley blue book trade-in value - CDJR first offered $23k
11. Trade allowance(amount given for trade) - Accepted $26.5k for trade
12. Date purchased - August 2023
13. State purchased - Texas

 

1. 2023 TRD Off Road, MGM, 6AT, 6ft Bed
2. 48,536
3. Premium Package, Advanced Tech, LED Headlights/Fog Lights, Bed Cleats, All Weather Floor Liner & Door Sill Protector, Bed Lighting, Door Edge Guards, Mudguards
4. 599 - (tint)
5. 47,429
6. 2% (negotiated to remove dealer tint and extra add ons I didn’t want to pay for from total ~$1100)
7. N/A
8. 51,537 (Tax ~$3400, Doc Fee $399, Tax & Title ~$250)
9. N/A
10. N/A
11. N/A
12. 07/2023
13. UT

 

That's an awesome deal.

 

Thanks, i felt like in the current environment it was as good as I was going to do and it was easy to say yes lol

 

Congratulations... Enjoy your new truck! @AdmiralSnackbar

 

Not as much activity in here so I'll play.
Secured an incoming Tacoma for my dad locally here in CT, paid MSRP

1. Year, trim, color, transmission, bed - 2023 TRD Off-Road DCSB Magnetic Gray
2. MSRP(before dealer add ons) - $43,764
3. Options: Bed Lighting Kit, Mudguards, USB Port Rear, Black Emblems, Emergency Kit, Carpets and Door Sill Protectors, Tonneau Cover, LED Headlights and Fogs, Aluminum Side Steps
4. Cost of dealer add ons- (tint, floor mats, nitrogen, etc) - None
5. Price before Tax Title License (TTL) including incentive/rebate - $43,764
6. Discount 1-(#5/#2)*100=% off MSRP) - None
7. Incentive (rebate/customer cash) - None
8. Price Out The Door (OTD) - MSRP minus whatever his trade in is going to be + TTL
9. Trade in vehicle(year, make, model, trim) - 2021 Kia Sedona Base Model
10. Kelley blue book trade-in value - $17,200
11. Trade allowance(amount given for trade) - 17,000
12. Date purchased - October 2023
13. State purchased - CT

 

1. Year, trim, color, transmission, bed - 2023 TRD Sport, Barcelona Red w Manual Transmission
2. MSRP(before dealer add ons) - $42,954
3. Options -LED headlights/fogs, Tech Pkg,floor liner/door sill, bed light kit, door edge guards, mudflaps, predator steps, tailgate lock
4. Cost of dealer add ons- (tint, floor mats, nitrogen, etc)- none
5. Price before Tax Title License (TTL) including incentive/rebate -$39,854
6. Discount 1-(#5/#2)*100=% off MSRP) - 7.3%
7. Incentive (rebate/customer cash) - 0
8. Price Out The Door (OTD)- $43,247 ($39,854 + 250 Doc Fee +3108 tax + 35 registration)
9. Trade in vehicle(year, make, model, trim) - none
10. Kelley blue book trade-in value - na
11. Trade allowance(amount given for trade) - na
12. Date purchased - 9/22/23
13. State purchased - Ohio

 

Used Toyota's inventory search within 250 miles, looking for an SR with utility package. Lots of SR's being built right now, not a lot on dealer lots. I'm in MO, and found this one across the river in IL (St Louis market).

1. 23 SR 4x2 Access Cab
2. $29,916 (including $1495 delivery)
3. Utility Pkg, All-Weather Mats / Door Sill protector, Quick Charge Cable ($70 for USB cables?), Door Edge Guard, Predator Tube Step, Soft Tonneau
4. No dealer adds, all factory
5. $28,416 (Smart Path price)
6. $1,000 dealer markdown
7. $500 military rebate
8. $28,716 ($300 doc fee). Tax is paid at DMV when registering.
9. 2019 Nissan Frontier SV 4wd
10. $19,000
11. $22,000
12. 29 SEP 23
13. IL

Strangely, it has the intermittent stalk (which will save me the out of pocket cost to add). I don't know what the person who spec'd the truck was thinking. It's a white SR with utility package. Why are you adding side steps and a tonneau?

 

ltl, ftc

1. Year, trim, color, transmission, bed: White 2022 TRD Off Road, double cab, 4x4, automatic, short bed, 36k miles (Toyota certified pre owned)
2. MSRP(before dealer add ons): $36,500
3. Options: basic tech package (blind spot monitor, backup sensor, etc)
4. Cost of dealer add ons- (tint, floor mats, nitrogen, etc): none
5. Price before Tax Title License (TTL) including incentive/rebate: $36,500
6. Discount 1-(#5/#2)*100=% off MSRP): none
7. Incentive (rebate/customer cash): None
8. Price Out The Door (OTD): $40k
9. Trade in vehicle(year, make, model, trim): 2005 GMC Envoy, 130k miles
10. Kelley blue book trade-in value: $3-4k private sale
11. Trade allowance(amount given for trade): $1k
12. Date purchased: 09/21/2023
13. State purchased: Maryland

Seemed to be the best priced one within about 100 miles at the time. It was used as a rental in its previous life, which is why it has so many miles in just a year and a half I think.

 

1. Year, trim, color, transmission, bed - 2023 TRD Off-Road 4x4 Black Manual Trans 5' bed
2. MSRP(before dealer add ons) - $40,523
3. Options - Quick Charge Cable Package ($70), LED Headlights and Fog Lights ($485), Technology Package ($800), All-Weather Floor Liners and Door Sill Protectors ($258)
4. Cost of dealer add ons- (tint, floor mats, nitrogen, etc) - Window Tint ($995)
5. Price before Tax Title License (TTL) including incentive/rebate - $41,018
6. Discount 1-(#5/#2)*100=% off MSRP) - $500
7. Incentive (rebate/customer cash)
8. Price Out The Door (OTD) - $45,729.44
9. Trade in vehicle(year, make, model, trim) - 2013 Nissan Versa
10. Kelley blue book trade-in value = $2,282
11. Trade allowance(amount given for trade) - $1,200
12. Date purchased - July 3, 2023
13. State purchased - CA

I'd been looking for this model for over 2 years but never saw one. I saw this one May 2023 and figured this was the one. Truck was not yet built but scheduled for July delivery. I told the dealer I believed invoice price was around $35,000 and offered a price a bit above this. Dealer said, "It doesn't work like that anymore, especially for a manual transmission." I left without signing a deal but quickly realized I needed to lock this down or someone else would. I secured a $500 discount off MSRP, put down a $500 deposit, and drove away with it on July 3. Good luck negotiating down these days in SoCal, dealers will laugh and wait for the next willing buyer.

 

This looks about like a truck that I would buy. Seems like you got a good deal - I'm surprised at the $1000 markdown.

Re: the steps, I've been watching the allocation lists and it looks they're adding steps to almost everything. I agree with you, they're not needed, esp on a 4x2.

I'm holding out to see what kind of mpg the 2024s will have. I'm driving a gen2 and get 27-28 mpg highway - can't handle 23 mpg on the 2023s.